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Terry Atwood named President of NOC Retail Division

For Immediate Release

Lauren Dieterich
Nantahala Outdoor Center

Wesser, North Carolina — Jul 27, 2012

Sutton Bacon, CEO of the Nantahala Outdoor Center, has announced new hires to augment the company’s leadership team.

Terry Atwood has been named President of NOC’s Retail Division. Terry returns to the outdoor industry where he spent a decade as a senior merchandising executive at Galyan’s. He then joined Gap and led the creation and development of its Piperlime.com multi-channel brand. Most recently, Terry was Vice President of E-Commerce at Academy Sports & Outdoors and Vice President of E-Commerce at Kirkland’s Home.

“I could not be more excited to be joining the NOC with over forty years of dedication to its guests and an authentic positioning in the outdoor retail space” said Atwood.  

Donna Campbell has been named Chief Financial Officer. Donna joins NOC from a 14-year career at ESPN where she served as Vice President and Controller. She led all accounting functions for the $2.2 billion sports cable television network, managing both an international and domestic staff of 130 in the accounting, purchasing, and travel departments.

Jay Curwen is NOC’s new General Merchandise Manager. Jay has had a long tenure in the outdoor industry, most notably as Vice President of Sales at Highgear, Regional Sales Director for several leading brands such as The North Face, Patagonia, and Sierra Designs, and as GM of Black Dome. Jay is a national champion adventure racer and a two-time finisher of the Ironman World Championships.

“In response to our record revenue growth, we have acquired a number of extremely talented business leaders,” said CEO Sutton Bacon. “They will provide our company with significantly more bandwidth as we continue to grow. Most importantly, each of these individuals are strong cultural fits for our company and they all share NOC’s passion and commitment to get people outside.”

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About Nantahala Outdoor Center
Nantahala Outdoor Center is one of the nation’s largest outdoor recreation companies. Over a million guests visit NOC annually to embark on a diverse collection of more than 120 different whitewater rafting and land-based itineraries, learn to kayak at NOC’s world-renowned Paddling School, travel to foreign countries with NOC’s Adventure Travel program, test the latest outdoor gear and shop at its three LEED-certified flagship retail stores or enjoy NOC’s resort amenities such as its three restaurants and multi-tiered lodging. NOC is one of the largest employers in Western North Carolina, and 22 Olympians and Olympic coaches have called NOC home. NOC has been recently recognized by The New York Times as the “Nation’s Premiere Paddling School,” “The Best Place to Learn” by Outside, and as “One of the Best Outfitters on Earth” by National Geographic ADVENTURE. NOC was the recipient of the 2012 OIA Outdoor Inspiration Award and it will host the International Canoe Federation 2012 World Cup and 2013 World Freestyle Kayaking Championships.