BEND, Ore. (November 8, 2021) – This week, The Conservation Alliance is hosting its annual We Keep It Wild fundraiser, where select member companies donate 5% of online sales during the campaign week. From Nov. 8-14, Backpacker’s Pantry, BUFF, Juniper Ridge, Nuun, La Sportiva, Osprey, Sea to Summit, Snoplanks, Superfeet, and Trew will be participating in the fundraising campaign.
The Conservation Alliance’s 270 business members pay annual dues, based on each company’s revenue. These dues see 100-percent pass-through to the Alliance’s grant program, which supports more than 50 grassroots non-profit conservation organizations every year with more than $2.2 million in funding. The grant fund supports a variety of conservation projects across North America that preserve wildlife habitat, support biodiversity and climate resiliency, and protect outdoor recreation access and clean drinking water. The projects are selected through careful vetting by The Conservation Alliance staff and board, and a nomination and voting process in which member companies can participate twice per year.
In addition to grant making, The Conservation Alliance partners with its member companies to advocate for the projects it funds, bringing the business voice to bear on conservation through annual lobby events, sign-on letters, educational offerings, social media toolkits, and other calls to action.
The We Keep It Wild campaign is an opportunity for select member companies to go above and beyond their annual commitment and give extra support to The Conservation Alliance’s work to protect and advocate for wild places. It also provides member companies a chance to demonstrate their business values regarding conservation and communicate why they’re proud members of the Alliance to their end consumers. The funds raised during this year’s We Keep It Wild campaign will provide critical support to The Conservation Alliance’s 2022 Winter Grant Cycle, which is currently underway.
“We’re looking at an amazing pool of applicants for our winter grant cycle, and we’re excited to know that all funds raised through this campaign will go straight to an incredibly qualified group of organizations that are working on some of North America’s most pressing conservation opportunities,” said Conor McElyea, Membership and Partnership Director at The Conservation Alliance. “We deeply appreciate the elevated commitment that these brands are making to our work. It will have real world impacts on the areas we love to explore.”
About The Conservation Alliance
The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where people and wildlife thrive. Alliance grant funding has played a key role in protecting rivers, wildlands, and climbing areas throughout North America. Since its inception in 1989, The Conservation Alliance has contributed more than $24 million to help protect more than 73 million acres of wildlands and 3,576 miles of rivers, stop or remove 35 dams, designate five marine reserves, and establish 18 climbing areas. For complete information about The Conservation Alliance, visit www.conservationalliance.com.