Stay on Your Feet in Style Sockwell Launches New Therapeutic Performance Styles

For Immediate Release

Mandy Gresham
Darby Communications
mandy@darbycommunications.com
828-254-0914 o / 828-545-5041 c

Chattanooga, TN — Jul 19, 2012

Sockwell Therapeutic Performance socks are Goodhew’s solution to wellness with style. Knit with natural, signature, high-performance yarns and state-of-the-art knitting technology, Sockwell socks provide a wide range of therapeutic solutions, including triple zone graduated compression, non-binding fit, seamless toe technology and select cushioning. New for spring ’13 are the Argyle Circulator, Chevron Circulator, Fast Track Circulator, Stripe and On the Spot Circulator Sleeves and Relaxed Fit Quarters.

“At Sockwell, we believe that a smile starts at your feet and we are committed to keeping you comfortable and on your feet, in style,” says Mercedes Marchand, VP of Product Design and Merchandising for Sockwell.

The Argyle and Chevron, part of the Graduated Compression Series, provide 15-20mmHg level of compression. The new styles deliver increased blood flow, firm muscle support and anti-fatigue technology, with high performance Cashmerino/Bamboo yarns and ultra-light cushion sole to provide a durable, yet luxurious, thermo-regulating, sock for all day comfort. Argyle brings classic styling and support for men, while Chevron will put a spring in any savvy woman’s step. The multi-sport Fast Track, also part of the series, is constructed with premium Lambswool/Alpaca providing additional durability and moisture management. $24.99

The Circulator Sleeve, in fashion-forward Stripe or On the Spot for women, provides moderate, graduated compression in a calf sleeve design. Also constructed with Cashmerino/Bamboo, the Circulator and On the Spot Sleeves provide therapeutic benefits in a versatile and stylish package. $17.99 “The Circulator Sleeve boosts your energy and increases blood flow like our 15-20mmHg moderate compression socks, and you can still wear your sandals,” notes Marchand.

The Relaxed Fit Diabetic Friendly Series protects and pampers sensitive feet with no bunching, binding, or chafing. Each sock in the collection is constructed with Goodhew’s high performance Cashmerino/Bamboo yarns for natural moisture management, odor control and thermoregulation. The new Relaxed Fit Quarters, for men and women, have turn welt tops, mesh vent panels, light cushion soles and a diabetic friendly, relaxed fit for lots of support in a little package. $17.99

These new offerings, in addition to Goodhew’s current styles, will be on display at the Outdoor Retailer trade show this August. Stop by their booth #32044 or contact Mandy Gresham at mandy@darbycommunications.com to make an appointment.

For more information please visit www.goodhew.us.com.

About Goodhew:
At Goodhew we spin fresh designs and the heritage of American craftsmanship with natural premium yarns to bring high performance socks every day. Our Modern Craft design process merges our product knowledge with inspiration from cultural and human movements to create products that enhance your life. Because we care about your wellbeing, the wellbeing of our communities and our planet, Goodhew is committed to making all of our products in the USA. We focus on natural and renewable yarns and recycled and recyclable materials to lessen our environmental footprint. Goodhew – A Sock for Every Walk in the Walk of Life™. www.goodhew.us.com