Sport Hansa LLC to Distribute Grower's Cup in the USA - Outdoor Industry Association

Sport Hansa LLC to Distribute Grower’s Cup in the USA

For Immediate Release

Matt Huff
Sport Hansa LLC
720 480 8051

Longmont, Colorado — Jul 19, 2012

Nestled in the lush landscape of Denmark’s Funen Island is Grower’s Cup, who has been offering European consumers an innovative, machine-less way to brew coffee since 2002.  This summer, Grower’s Cup is expanding into the US market with the assistance of Longmont, Colorado based outdoor gear distributor Sport Hansa LLC.
After years of research and development, the founder of Grower’s Cup, Ulrik Rasmussen, devised a method of brewing a great cup of coffee without machines or brewing equipment.  This innovative product, dubbed “The Coffeebrewer,” holds two US Patents (US 7,793,585 and US 8,062,683) and can be best described as a disposable French press.  Containing 24 grams of freshly ground coffee, each Coffeebrewer pouch produces three cups of coffee after a short five to eight minute brewing process. 
Available in five different roasts, the Coffeebrewer is a perfect choice for the coffee-loving outdoorsman.  With its easily packable pouch, the unique Coffeebrewer system is designed to preserve the coffee’s natural oils. This enhances the delicate flavors and finer aromas of the coffee, which otherwise can only be achieved by using a French press. 
Coffee lovers will also be pleased that Grower’s Cup’s coffees all originate from a “single estate” or from named cooperatives, which means that each coffee has a unique flavor and aroma.  Additionally, each coffee has been certified in accordance with international Fairtrade Standards.  More information on Grower’s Cup can be found at . 
Grower’s Cup will be available immediately at fine retailers such as and will be available to sample and review at the Sport Hansa booth (BR321) during Outdoor Retailer in Salt Lake City from August 2 to 5.