Snowsports Industries America (SIA) releases their second of two reports on the impacts of COVID-19 on snowsports consumers “The Impacts of COVID-19 on Snowsports Consumers 2020-2021.” This report studies the changes in behavior of snowsports consumers over the past year due to the COVID-19 situation.
Key takeaways from this report include that snowsports enthusiasts made more purchases than expected in the 2020-21 season – 44% said they bought gear, 58% said they bought apparel and 66% purchased ski area passes. 68% of enthusiasts are also more excited to participate in snowsports next season (2021-22). This is all good news for the winter outdoor industry.
“This report is designed to inform SIA members about changes in snowsports consumers behavior over the last year due to COVID-19, as well as, an initial outlook on the 2021-22 season. COVID spurred a greater level of participation in snowsports than expected. With at least one quarter of enthusiasts participating more than expected in snowsports this past season, we have an opportunity to seize on this momentum going into next year” says Maria McNulty, SIA COO.
SIA understands the critical importance that consumer engagement and insights plays in its members’ business. From the creation of Snowbound Festivals, consumer-facing events coming this November, to actionable consumer research and insights, SIA provides its members with direct connections to the consumer.
Insights is one of six key initiatives for SIA. Other research products include end-of-season NPD retail sales data, annual winter sports and recreation participation and diversity data, annual wholesale sales and orders, and custom research. For more information visit www.snowsports.org/insights or reach out to Maria McNulty at SIA: email@example.com
Founded in 1954 and based in Park City, UT, Snowsports Industries America (SIA) is a nonprofit, member-owned trade association representing the winter outdoor community including suppliers, retailers, sales reps, resorts and nonprofits whose mission is to help the winter outdoor community thrive. SIA provides value to its members through continuous education, insightful research, creating a path for an inclusive winter outdoor community, growing participation in winter outdoor sports and developing consumer events (Snowbound Festivals) that drive business, while advocating for pressing issues that face the winter outdoor industry such as climate change and tariffs. We are United By Winter. For more information and to become a member, visit snowsports.org.