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Snow Peak Opens First US Shop-in-Shop With SEED People’s Market

November 15, 2022

Media Contact

Julie Atherton
JAM Collective
(415) 244-2585

Portland, OR

Snow Peak, the Japanese outdoor lifestyle brand, is pleased to announce the opening of its first Shop-in-Shop in North America in partnership with Costa Mesa retailer, SEED People’s Market. Since 2013, SEED People’s has been a staple in Orange County and a leading outdoor retailer, collaborating with over 500 eco-conscious brands. 


Based in Portland, Oregon, Snow Peak USA has retail locations in Brooklyn, NY and Portland, OR. While the Shop-in-Shop experience is common for the brand in Japan, the partnership with SEED People’s will be the first of its kind in the US. This will be the brand’s largest presence in California and will feature a wide assortment of Snow Peak products, available both in store and online. 


“We’re excited to bring the Snow Peak experience to SEED People’s Market. Our shared commitment to craft, the outdoors, and community made them a natural partner for this concept,” said Jason McGibbon, Snow Peak’s Chief Revenue Officer. “Activating this Shop-In-Shop model will allow us to reach dedicated Snow Peakers and those new to the brand.”


Snow Peak and SEED People’s Market will host the grand opening of the Shop-in-Shop on Friday, November 18th from 3:00 – 7:00 PM at 2937 Bristol St # C101 in Costa Mesa. Local community members are invited to experience the brand like never before. Festivities will include titanium anodizing, cooking demos on Snow Peak’s Iron Grill Table system, and raffle prizes. Beer and wine will be provided, with food courtesy of local restaurant, CAMP. 


“At SEED People’s Market, we pride ourselves in curating the best in outdoor, lifestyle, and home goods.” Said Robert Minns, Creative Marketing Coordinator at SEED People’s. “Our collaboration with Snow Peak’s shop in shop just seemed natural with its premium outdoor lifestyle and camping products. Furthermore, we’re incredibly excited to showcase the grand opening for Snow Peak on November 18th. This is truly an experience you don’t want to miss!”


The Snow Peak x SEED People’s Shop-in-Shop is open Monday – Sunday, 11:00 AM – 6:00 PM.  View the collection here:

About Snow Peak         

Founded in Japan in 1958, Snow Peak has been serving customers in the USA for more than 20 years, with a mission to unite people and alleviate the stresses of modern life through time gathering outside. Its Japanese-designed, lifetime-guaranteed outdoor goods serve as a catalyst for restorative experiences in nature. Focused on bringing people together, Snow Peak operates immersive retail locations in Portland and Brooklyn, as well as a Portland restaurant, Takibi, a PNW izakaya that brings to life the brand’s belief that time spent sharing food and drink by the fire is the best way to connect with one another.