HOOD RIVER, Ore. (September 7, 2022) — Slingshot Sports, industry-bending innovators and manufacturer of watersports equipment, today announces the hiring of Jonathan Thesenga as its new Director of Marketing.
In his new role, Thesenga will be responsible for aligning the marketing department operations with Slingshot’s global business goals and initiatives; optimizing Slingshot’s marketing unit into a modern, nimble, best-in-class operation that fully supports all facets of the brand, business, and community; and creating and managing a more holistic go-to-market plan and process.
Thesenga has spent nearly three decades in the outdoor industry as a marketer in content and sports management, four of which were spent as a copywriter for Slingshot Sports and Ride Engine, and another ten were spent as a content and marketing manager at Black Diamond Equipment. Five years ago, he started Dragonfly Kite Safaris, a luxury kiteboarding tour business in Egypt before making his way back to Slingshot once more.
“Along with an existing knowledge of our brand, Jonathan’s experience working directly with users, retailers and media has given him an unparalleled arsenal of knowledge” said Jeff Logosz, CEO, and Co-Founder of Slingshot Sports. “This will be so valuable in executing on our priorities as a brand and we seek to step into and develop new sectors of the industry, such as Wing Foiling.”
“Coming directly from a user-facing experience, I’ve seen firsthand the value of effective community engagement, especially when it’s rooted in a core passion for the sport.” said Jonathan Thesenga, Slingshot’s Director of Marketing, “Slingshot serves as a model example in the way they’ve engaged with budding sectors of the industry to empower new and existing users, and I look forward to expanding on their legacy of progress in our community”
About Slingshot Sports
Founded in 1999 by brothers Jeff and Tony Logosz, Slingshot Sports has always been about tinkering, exploring and finding the next great adventure. Growing up around the ski slopes of Utah, Jeff and Tony were on a constant search for their next rush of adrenaline. Fast forward to today, Jeff and Tony instill that same spirit in the entire crew at Slingshot. We continue to experiment with new shapes, new toys and new technologies – all in an effort to find the next great adventure.