Silvia Guttmann Voted Winner of Project OR’s People’s Choice Award at Outdoor Retailer Winter Market 2011 - Outdoor Industry Association

Silvia Guttmann Voted Winner of Project OR’s People’s Choice Award at Outdoor Retailer Winter Market 2011

For Immediate Release

Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell),
Alex Strickland, SOAR Communications, 801.656.0472 x3(wk)/ 801.742.1414(cell),

SAN JUAN CAPISTRANO, Calif. — Jan 28, 2011

Outdoor Retailer (OR) attendees selected Project OR runner up and University of Minnesota design student Silvia Guttmann for the People’s Choice Award during Outdoor Retailer Winter Market 2011 at the Salt Palace Convention Center in Salt Lake City, January 20-23.

Melaney Stevens of Oklahoma State University won the judges’ vote and overall competition during the show.

Guttmann’s design, selected by OR attendees from six student designs, met the specifications outlined in the Project OR design brief for a functional women’s ice climbing pant while still providing a fashionable, attractive garment for consumers. Guttmann used Polartec and Shoeller fabric for the body of the pant, with lining from Hyperbola, reflective material from JRC Reflex and 3M, YKK zippers, pulls and buckles from ITW Nexus, and padding in high impact areas from Poron.

Competitors in the sixth cycle of Project OR had 48 hours to design and create a working prototype of an insulated women’s ice climbing pant. The competitors’ garments were required to provide a women’s fit pant that allowed a full range of motion while staying comfortable and warm for long days of ice climbing and guiding.

For more information about Project OR, the competitors’ bios or to view episodes of the reality-competition style series, please visit the Project OR Web page.

About Project OR
For more information about Project OR, visit the Project OR website.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Expositions of San Juan Capistrano, Calif., is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows. To see future dates for both shows, click here.

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