Setton Farms Pistachios Integral to Chinese New Year Celebrations

February 12, 2018

Media Contact

Elizabeth Gerken - Groundswell PR elizabeth@groundswellpr.com - 970.390.9386

Terra Bella, CA

Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is excited to celebrate the Chinese New Year with the luckiest nut, the pistachio. The company is one of the largest US exporters of pistachios to China during the 23 days of festivities.

In China, pistachios are often gifted to others as a symbol of good luck in the year ahead. Setton Farms provides China with Roasted Pistachios, which are traditionally gifted to friends and family, and Shelled Pistachio Kernels, which are popular for baking and cooking. The Chinese culture considers pistachios to be the happy nut because they look like they’re smiling! In addition to being the Happy Nut, pistachios are a heart healthy powerhouse snack that are packed with protein, potassium, fiber, antioxidants, healthy fats, and Vitamin B6- even more reasons to smile while eating pistachios.

“We are so happy to help celebrate the Chinese New Year,” said Setton Farms COO Mia Cohen. “The holiday is such a historic and fun celebration and we are so proud to be able to play a role by providing pistachios, which are essential to the festivities and gifting traditions.”

Dating back to the 14th century B.C., the Chinese New Year is one of the most celebrated holidays of the year in China. Businesses generally close and families gather for cleaning, ritual sacrifices, gift giving, celebration, and feasting. Many of the traditions during the holiday are meant to bring luck to the household.

In addition to pistachios, foods that are traditionally gifted include long noodles for long life, red dates for wealth and prosperity, sweets for a sweet life, bananas for brilliance at work or school, mixed vegetables for family harmony, peaches for immortality, and snow peas for unity.

Visit www.SettonFarms.com for more information about the company.

For additional details about Pistachio Chewy Bites, visit www.PistachioChewyBites.com

About Setton Pistachio of Terra Bella, Inc.
Setton Pistachio of Terra Bella, Inc., the second largest pistachio processor in the United States, has been growing and processing pistachios in the Central Valley of California since 1986. Setton Pistachio of Terra Bella, Inc. currently has the capacity to process over 130 million pounds of pistachios owned by Setton and its grower partners. Setton Pistachio of Terra Bella, Inc. provides pistachios to more than 50 foreign markets, and through Setton International Foods Inc., distributes a variety of nuts and dried fruits to wholesalers and retailers throughout the United States. Visit www.SettonFarms.com to learn more.

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