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Secretary of the Interior Sally Jewell to Keynote OIA Industry Breakfast presented by VF Outdoor & Action Sports Coalition at Outdoor Retailer Winter Market 2014

January 8, 2014

Media Contact

Media contacts:
I Ling Thompson    
Outdoor Industry Association
(303) 327-3531

Kate Fielder
Starview Strategies
(435) 640-6110

Boulder, CO

Outdoor Industry Association® (OIA) and VF Outdoor & Action Sports Coalition are pleased to announce that the OIA Industry Breakfast being held in conjunction with the Outdoor Retailer Winter Market 2014, will feature Secretary of the U.S. Department of the Interior Sally Jewell as its keynote speaker.

“We look forward to Secretary Jewell’s keynote presentation as she outlines the Administration’s ambitious initiative to engage and employ youth on public lands, improve access and increase participation in outdoor recreation as part of the Administration’s conservation agenda,” said Frank Hugelmeyer, President and CEO of Outdoor Industry Association.

The breakfast will take place on Wednesday, January 22, 2014 from 7:00 am to 9:00 am at the Salt Lake Marriott Downtown at City Creek, in Salt Lake City.

“Secretary Jewell is a highly regarded leader in the outdoor industry, and we’re excited to host her at the OIA Industry Breakfast to hear and discuss ideas for greater public engagement with the outdoors and partnership with our policy makers,” said Steve Rendle, President, VF Outdoor and Action Sports Coalition. “Given our shared vision for making the outdoors a place of inspiration, enjoyment and one where we can push the limits of the human experience, we are proud to sponsor OIA’s long-standing industry gathering as an event of great thought and leadership.”

As the former CEO of REI, Secretary Jewell is uniquely positioned to address the need for the private sector to work with the government to support the Obama Administration’s vision for recreation, conservation and youth engagement.   

This event is free and open to all Outdoor Retailer Winter Market attendees. No RSVP is required, but space is limited.

Event Details
Who:       OIA Industry Breakfast presented by VF Outdoor & Action
               Sports Coalition
What:      Keynote on The Future of Recreation, Conservation & Youth
When:     Wednesday, January 22, 2014
                Doors open at 7:00 a.m.
                Program begins at 7:30 a.m.
                Program concludes at 9:00 a.m.
Where:    Salt Lake Marriott Downtown at City Creek, Ballroom

Outdoor Industry Association
Based in Boulder, CO, with offices in Washington, D.C., Outdoor Industry Association is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, visit or call 303.444.3353.