Former adidas marketing executive brings bold digital and multi-cultural expertise to support brand’s rapid global growth
WALTHAM, MA (April 5, 2021) – Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Fábio Tambosi to the position of Chief Marketing Officer, effective immediately. In this role, Tambosi will be responsible for providing strategic development and execution of Saucony’s global branding initiatives, including brand positioning, direct-to-consumer, advertising, digital strategies, international growth initiatives and expansion of Originals, the brand’s heritage lifestyle business. Tambosi will report directly to Saucony’s global brand president, Anne Cavassa, and join the brand’s Senior Leadership Team.
Tambosi joins Saucony with more than 18 years of global brand-building experience, most recently serving as adidas’s Global Head of Brand, Planning and Activation for the Sports Performance categories. In that role, Tambosi led the creative development, brand plan and media strategy for the brand’s Ready for Sport global campaign. Before that, Tambosi oversaw brand communications for adidas Sports Apparel, Stella McCartney and Women, driving strategic priorities while building the core positioning and messaging for the business unit. Prior to his time at adidas, Tambosi served as Nike’s Brand Director for Nike Football, creating a growth-focused strategy for the brand’s most iconic category. While there, Tambosi also helped lead the global launch of the Nike Women campaign. Before that, Tambosi held various marketing positions at Nokia.
“Fábio is a multi-cultural marketer known for building and growing brands in today’s fast-changing digital landscape,” said Cavassa. “He comes to Saucony with a creative and consumer-centric focus that stems from his extensive global experience. His ability to lead brand engagement across the entire consumer journey will help us further advance our momentum as we connect with millions of new runners, guided by product innovation, ecommerce and storytelling. Fábio also brings to this position a strong reputation for building and leading highly collaborative teams, rooted in his lifelong experience as an elite soccer player. We know that Fábio will be a positive force for the brand, and we are excited to welcome him to our team.”
“Literally running into a brand that is 120 years old is truly epic,” said Tambosi. “This is a time of great opportunity for Saucony, and I’m excited to be joining Anne and the team to help navigate and accelerate the game-changing journey they’ve already begun. The brand’s commitment to diversity, equity and inclusion (DEI); sustainable practices; and the overall goodness of running, are values that resonate deeply with me. I look forward to building on Saucony’s strong legacy, further creating a positive and transformative change for the brand, the global running community and the whole sneaker culture.”
Tambosi graduated from Clemson University with a B.S. degree in Communication Studies and a minor in Sports Management. He earned an MBA in Business Management from Northwestern University’s Kellogg School of Management.
About Saucony: Saucony, a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony exists to empower the human spirit, with every stride, on every run, in every community. The brand’s call to action, Run for Good, is Saucony’s invitation to people everywhere to experience the transformative power of running. Saucony’s award-winning innovations include PWRRUN™ PB, PWRRUN+™, and FORMFIT™. At Saucony, a good day is when we run. A better day is when we inspire others to run. For more information, go to www.saucony.com.