Running industry veteran returns to Saucony to help further accelerate brand’s unprecedented growth
WALTHAM, MA (Nov 10, 2021) – Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running and lifestyle brand, today announced the appointment of industry veteran Brian Moore to senior vice president of global product, effective immediately. In his new role, Moore will be responsible for inspiring and guiding Saucony’s global brand footwear and apparel strategies, including design, development and product innovation. Moore will report directly to Saucony’s global brand president, Anne Cavassa, and join the brand’s Senior Leadership Team (For a photo of Brian Moore, please click here.)
“Brian is no stranger to Saucony, having started his impressive footwear career with the brand over two decades ago,” said Cavassa. “He returns to Saucony as a visionary product leader with a proven track record of building global performance lifestyle brands and highly collaborative work teams. Brian’s commitment to innovation, design and brand heritage is a winning formula to drive Saucony’s continued brand momentum in a highly competitive marketplace. The whole Saucony team is extremely confident that Brian’s product direction will continue to be even more consumer-centric, sustainable and inclusive. As an individual, Brain authentically connects with our brand purpose—to inspire and serve all humans to live their best life. Brian continues to share his passion for running as a coach with community, club and youth scholastic programs, inspiring others to live their best life through the goodness of running.”
Moore began his athletic footwear career at Saucony 25 years ago where he served as vice president of product marketing and design. During that time, Moore created a legacy of performance product that today still stands as the brand’s key franchise models, notably the Triumph, Omni, Ride and Guide. While there, Moore also created and launched the Saucony Originals classic footwear business, which today continues to inspire self-expression through authenticity, style and culture.
Moore returns to Saucony most recently from Tracksmith where he served as chief product officer/partner, leading merchandise, design, development and sourcing for the direct-to-consumer running brand recognized by the industry as a leading disruptor in the running market. Moore’s impressive career also includes holding various executive leadership roles with some of the world’s most iconic brands, including vice president of global footwear for The North Face; vice president of global men’s footwear for the Timberland Company; and general manager of Gravis, an action sports footwear and apparel brand and a division of Burton Snowboards Throughout his career, Moore has led product teams recognized with numerous industry awards from Runner’s World, Outside Magazine, Trail Running and other global trade and consumer publications.
“I couldn’t be happier to re-join Saucony,” said Moore. “It is truly a privilege to be given the opportunity to lead both the product strategy and an award-winning product team, especially at a time when the brand is experiencing unprecedented growth across all its consumer territories: Road, Trail and Originals. I look forward to working with Anne and the whole Saucony team to help navigate and accelerate the game-changing journey they have already begun, while further strengthening the brand’s commitment to innovation; sustainable practices; and diversity, equity and inclusion.
Moore graduated from Brandeis University in Massachusetts with a B.A. degree and later attended Harvard Business School’s General Management Program. A former high school state champion in the 400-meters, Moore went on to earn All-New England at Brandeis University. As head indoor track coach for the Newburyport, Massachusetts High School, Moore has twice been named the Cape Ann League Coach of the Year (2020, 2021). Moore lives in Newburyport with his wife and three daughters.
About Saucony: Saucony, a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and serve all humans to live their best life by providing access to running, self-expression and creating a better world. For more information, go to www.saucony.com.