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MSR Welcomes New Product Line Manager for Stoves and Cookware

June 14, 2023

Media Contact

Alexa McRoberts Verde Brand Communications alexa@verdepr.com 717-808-9653

SEATTLE, Wash. (June 14, 2023) – Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and VARILITE, announced today the hire of John Park as its new Product Line Manager for MSR Stoves and Cookware. In this role, Park will be responsible for product line strategy and drive product development for the outdoor equipment brand.

Park will oversee the development and operations of MSR’s range of award-winning camping and backpacking stoves and cookware helping the brand stay true to its mission of more than 50 years: Build better, safer and more reliable outdoor equipment with the goal of unlocking great adventures. Park brings more than 12 years of experience to his new role at MSR and was most recently the General Manager at Kovea, where he oversaw brand and product development and had a key role in developing the Kovea brand in the U.S.

“We are excited to welcome John to the Cascade Designs team,” said Kalon Pilmanis, Cascade Designs’ VP of Product Development and Product Line Management. “John’s expertise in the camp cooking market and extensive experience in product development adds considerable value to our team and will help to ensure the growth of the MSR brand.”

“I’m thrilled for the opportunity to work for Cascade Designs and believe my experience working with gas stoves will lend well to my work with MSR,” said Park. “I look forward to helping the brand and its products to develop.”

Responsible for the line plan strategy, new product launches, and on-going product support; Park will be driving product development and projects, informing design and project goals and supporting the go-to-market strategy with product development, marketing, and sales. He’ll also be managing product quality, warranty and coordinating with regulatory agencies to ensure all MSR stoves and cookware are safe for consumers.

For more information about Cascade Designs, please visit: https://www.cascadedesigns.com.

About Cascade Designs®
For 50 years, Seattle-based Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, PackTowl® and VARILITE, has led the outdoor industry in designing innovative, useful and long-lasting equipment, manufacturing the majority of products in their Seattle, WA, and Reno, NV, U.S.A. and Cork, Ireland facilities. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit: www.cascadedesigns.com.

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