Salomon teams up with REI to bring the spirit of trail running to urban areas across the country
For Immediate Release
Ogden, UT— Salomon USA is proud to announce its partnership with REI to bring the Salomon Trail Tour to urban areas around the United States in September. REI is set to host a 14-stop, month-long trail running and seminar opportunity designed to help runners discover and embrace the lure of the trail.
Each stop on the Salomon trail tour will involve evening seminars taking place on either Thursday and Friday nights or just Friday night, in the month of September. For these seminars, participants will gather at select REI stores for a one-hour presentation by Salomon’s expert staff and REI Footwear Specialists. Attendees will learn about the accessibility of trails in their area, how to get started in the sport and how to improve their overall running program. They will also learn trail running techniques and get expert instruction on proper hydration, nutrition and gear essential to efficiency and safety.
Saturday morning, participants will meet at a local trailhead for a group run led by Salomon ambassadors. Runners will be able to test shoes in Salomon’s door-to-trail line, including the award-winning XR Crossmax, Speedcross 3, and XR Mission. Suunto will also be present with training watches to demo, showcasing the benefits of heart rate monitoring and tracking speed and distance.
“The evening seminars will provide runners with the information they need to feel confident getting started in trail running, and the group run will allow them to use that information to discover their own trail running experience,” says Salomon Outdoor Brand Manager Courtney Vermaas. “The concept of accessing dynamic terrain right in their urban backyards is exciting to runners, and we’re helping them realize their dreams for a better run.”
REI locations in ten states are hosting the Salomon Trail Tour, including: California, Massachusetts, Colorado, Illinois, Oregon, Washington, New York, Georgia, Utah and Minnesota. For a complete list of store locations and trailhead locations, as well as participant registration, see the Salomon Trail Tour page on the Runner’s World website.
“If you’re accustomed to running on road, the trail can seem intimidating. That is quickly overshadowed by the fun and clear benefit of running in the woods, mountains or urban trails,” says Vermaas. “The Salomon Trail Tour presented by REI offers the natural opportunity to safely discover and embrace this lifestyle.”
Salomon, the mountain sports company. Salomon was founded in 1947 in the heart of the French Alps. Since then, we’ve been creating innovative products to enhance the performance of athletes. Performance led design is our past. Performance led design is our future. www.salomon.com