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Ruffwear Launches Fall/Winter 2020 Product Line

October 5, 2020

Media Contact

Melissa Archer
Groundswell PR
(601) 988 - 2433


BEND, OR (October 5, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to launch their new fall/winter line. This season’s gear equips dogs to get outside with their humans in the colder months ahead – and stay warm while doing so. Fall and winter classics get an updated look and feel, and a new piece of human gear offers home-trail solutions.


“In times of uncertainty, our dogs remind us that the regular routine of stepping outside together can create a sense of calm and quiet purpose,” says Ruffwear Director of Marketing, Susan Strible. “The pleasure our dogs get from time spent outdoors brings us joy too, and keeps us grounded, tuned into the things that matter. This season, we’re offering new gear to inspire you and your pup to spend more time outside together, no matter the weather.”


The joy and freedom dogs bring to our lives is infectious, drawing us into the present moment. Their presence is grounding. It’s not always easy to recognize the connection we’re developing while we’re in it. Sometimes, that recognition comes to us during moments of calm in between the adventures, when we’re savoring our newest happy memory, reflecting on the scenery around our campsite, or crawling into the tent with tired legs and achy feet.

This season, Ruffwear celebrates those calm moments of reflection in between adventures. It is often in these quiet moments that we realize just how much our canine companions shape our lives.


New: Home Trail™ Hip Pack

A low-profile hip pack that carries on-the-go essentials for short hikes and frontcountry pursuits with canine explorers. Dog-centric design includes features like pick-up bag storage and a designated mess pocket for treats or slimy toys. One size. Colors: Aurora Teal, Blue Moon. $39.95

New Design: Polar Trex™ Boots

Insulated upper offers breathable, weatherproof warmth while the Vibram® Icetrek™ outsole provides traction on frozen surfaces. Closure system cinches around the narrowest part of the dog’s leg for secure fit. Pullover stretch gaiter helps keep snow out. In sizes 1.75 in, 2.0 in, 2.25 in, 2.5 in, 2.75 in, 3.0 in, 3.25 in. Color: Obsidian Black. $49.95 for set of two.

New Design: Cloud Chaser™ Jacket

Sleeved, weather-resistant jacket for extending activities in diverse conditions. Features a waterproof, windproof, breathable softshell fabric upper panel with a fleece-lined lower panel that holds in warmth and sheds water, snow, and dirt. In sizes XXS-XL. Color: Obsidian Black. $79.95

New Design: Overcoat™ Jacket

Burly wind- and water-resistant jacket with recycled polyester fleece lining stands up to abrasive elements and cool weather. Leash portal allows the Overcoat to be worn over most harnesses.  In sizes XXS-XL. Colors: Slate Blue, Red Clay. $59.95

New Color: Climate Changer™ Jacket

Versatile recycled polyester fleece jacket for breathable warmth on clear, cold days. Can be worn alone or layered underneath other coats for additional warmth. In sizes XXS-XL. Colors: Glacier (New for FW20), Blossom, Canyonlands Orange, Cedar Green. $49.95


New Color: Climate Changer™ Pullover

Lightweight, warm recycled polyester fleece pullover with a weather-resistant stretch lower panel. Can be worn alone or layered for added warmth. Oversized collar offers extra coverage, and contoured cap-sleeves hold in core heat while maintaining range of motion. In sizes XXS-XL. Colors: Glacier (New for FW20), Blossom, Canyonlands Orange, Cedar Green. $49.95

New Color: Stumptown™ Jacket

Abrasion-resistant jacket with recycled polyester insulation for cozy warmth on clear, cold days. Leash portal allows the Stumptown to be worn over most harnesses. In sizes XXS-XL. Colors: Twilight Gray (New for FW20), Metolius Blue, Larkspur Purple. $64.95


Whether peering deep into a crevasse or ogling the sprawling vastness from high above, glaciers are inherently artful in nature. And contrasting their grandeur and sheer power is a vulnerability to their very existence. This was all on Ruffwear product designer Liz’s mind as she developed Glacier – this season’s new pattern. Their abstract nature lends well to the roller printing process used for the brand’s fleece patterns. Ruffwear hopes the result draws attention to these disappearing masses of ice. The new Glacier pattern can be found on Ruffwear’s Climate Changer™ Fleece Jacket and the Climate Changer™ Fleece Pullover.

Click HERE for hi-res images


To learn more about Ruffwear, their products, and their mission, visit or visit them on Instagram or Facebook @Ruffwear.




Ruffwear’s mission is to build performance dog gear to enhance and inspire exploration for outdoor adventurers and their human companions. Since 1994, Ruffwear Performance Dog Gear™ has combined technology, quality, fit, function, and safety to facilitate its belief that every dog is an explorer. Ruffwear is committed to enhancing the lives of all dogs and their human companions by partnering with The Conservation Alliance, in addition to supporting working dog organizations across the globe.


Based in Bend, Oregon, Ruffwear sells its products through specialty pet and outdoor retailers as well as at