Back to Press Releases

Rubbish Empowers Communities and Parks to Pick Up Litter on National Cleanup Day

February 18, 2020

Media Contact

Steve Jewett
National CleanUp Day
steve@nationalcleanupday.org
720.985.8600

Beth Silver
Doubet Consulting
bsilver@doubetlcc.com
917.209.2703

San Francisco, CA

Rubbish Empowers Communities and Parks to Pick Up Litter on National Cleanup Day
Partnership Enables Municipalities and Parks to Create Better Solutions for Litter-Free Neighborhoods 

February 18, San Francisco, CA  Rubbish, founders of the Rubbish Platform, which includes the Rubbish mobile app. and Rubbish Beam (patent pending), announced today they would be a Presenting Partner at National Cleanup Day on September 19, 2020. Through this partnership, individuals will now be able to tackle litter collection while providing local municipalities and businesses with valuable data, building stronger, healthier communities with less trash, more beautiful streets, and happier residents.

The Rubbish platform is a turnkey community engagement experience that encourages individuals to help create litter-free neighborhoods via the Rubbish mobile app. Rubbish mobile utilizes machine learning (ML) technology to generate litter maps, analyze neighborhood litter trends, optimize cleaning, and implement solutions to the ever-growing litter problem down to the street address. Along with the Rubbish Beam, a high tech litter picker-upper with GPS and Bluetooth enabled capabilities, which can pick up 5,000 pieces of litter per charge, Rubbish creates an environment of inspiration and builds a circular economy in the neighborhood.

“We are so excited to partner with National Cleanup Day,” says Emin Israfil, CEO and co-founder of Rubbish. “The Rubbish platform empowers neighborhoods to tackle litter at the local level by utilizing data science. Our iOS app and eye-catching, patent-pending, Rubbish Beam photographs, and categorizes litter by litter type and location, allowing us to build maps of litter trends to implement solutions and create litter-free communities.” 

“Last year we saw that there is real power in community action, especially around the issue of litter,” said co-founder of National Cleanup Day Steve Jewett. “The Rubbish Platform with Rubbish Beam focuses on mobilizing people of all ages to take matters in their own hands and pick up at least one piece of litter. The Rubbish Beam allows a user to see their impact and what one piece of litter means on a larger level in their community. This partnership is a wonderful addition to our growing global movement,” adds Jewett.

”It may not be your trash, but it’s where you live or work, and we need to work together,” adds Elena Guberman,” COO and co-founder of Rubbish.  “Data using the Rubbish app and Rubbish Beam helped us understand what litter was being left at one location. With just one perfectly placed receptacle, litter was reduced by 46%. Rubbish is something everybody in the community can get behind.”  Suzanne Markel-Fox, President of the Board, Discover Polk Community Benefit District in San Francisco, agrees. “We can make smarter decisions to intervene, based on data,“ she adds.  

Through this collaboration with National Cleanup Day, Rubbish aims to inspire residents and businesses to achieve tangible goals through volunteerism to create an impact on litter in their local neighborhoods, parks, trails, and open spaces around the country. Community cleanups will take place across all 50 states on from urban areas, beaches, forests, waterways, and other public spaces. In 2019, 25 million volunteers came out to act in their own communities with 100 million volunteers globally expected in 2020. 

To track, map and clean litter together go to rubbish.love or visit the App Store. To register for National CleanUp Day, visit nationalcleanupday.org

About Rubbish:

Rubbish is transforming the way communities engage with litter. Through the Rubbish Platform, individuals help create litter-free neighborhoods via the Rubbish mobile app. Rubbish mobile utilizes machine learning (ML) technology to generate litter maps, analyze neighborhood litter trends, optimize cleaning, and implement solutions to the ever-growing litter problem down to the street address. Along with the Rubbish Beam, (Patent Application 16/545,840), a Bluetooth enabled high tech litter picker-upper with GPS, which can pick up 5,000 pieces of litter per charge, Cities and Business Improvement Districts throughout the US, schools, and universities, conference and event producers as well as business and technology partners are currently using Rubbish technology to look at litter differently. To learn more visit, www.rubbish.love.

About National Cleanup Day:

National CleanUp Day is dedicated to keeping our nation’s urban, rural, and outdoor public spaces free of litter and trash. We are a national network of stewards of the outdoors. National CleanUp Day is the one day we all unite to end trash and litter. National CleanUp Day is a 501(c)3 nonprofit organization. For more information, please visit www.nationalcleanupday.org

https://www.dropbox.com/s/sazsc5d9imxpae4/Rubbish%20Clean%20Outdoors.jpg?dl=0

 

###

0