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Rossignol opens the doors to its all-new Aspen retail store location

February 25, 2021

Media Contact

Stefanie Walters
Verde Brand Communications

Park City, UT

 Building upon the success of their Aspen retail “pop-up” boutique, Rossignol is excited to open the doors to its larger, permanent retail location in downtown Aspen. Located at 534 E Cooper Avenue, the new 2,500 square-foot location offers a broader selection of the brand’s technical outerwear and lifestyle apparel, and an exclusive Rossignol demo experience for men, women, and juniors.  

Conveniently situated a short walk from the Aspen Mountain Gondola, the vibrant new retail store sits on one of the busiest corners in downtown Aspen, occupying the legendary “Boogies” building, previously home to Boogie Weinglass’ legendary clothing store and namesake 50’s style diner. 


“Over the past three years we’ve been incredibly lucky to share our brand with the Aspen community,” said Francois Goulet, President, Rossignol Group North America. “This new store location embodies so much of the town’s vibrance. We couldn’t think of a better place to showcase our new collections and Rossignol’s 110-year-plus history in winter sports.” 

Rossignol’s award-winning BLACKOPS Collection of freeride skis are a key high-performance demo offering in the store, specifically the flagship BLACKOPS Sender Ti and women’s counterpart, the Rallybird Ti, both of which have been turning heads and winning awards in this season’s gear guides and media tests. Beyond their new freeride range, the store offers a complete selection of exclusive high-performance ski and snowboard demos for all stripes of skiers and riders.  

For those seeking true mountain to city fashion, Rossignol’s collection of rugged yet sleek winter footwear will be a welcome addition to the Aspen store. Inspired by Rossignol’s alpine legacy and a heritage based in the Alps, both the Megeve collection and the Chamonix collection blend chic urban style with mountain durability and function.

The new flagship Aspen location joins Rossignol’s growing list of retail stores and pop-up locations throughout the US, Canada, France, Italy, Switzerland, Norway, and China. 

Located at 534 E Cooper Avenue, the Rossignol retail store is now open: 9am – 6pm, Monday-Sunday until the end of the winter season. Safety of course remains a top priority in-store for both staff and guests with increased in-store sanitation and social distancing measures, hand sanitizing stations, and free facemasks for guests. 

ROSSIGNOL Group: The Rossignol Group, headed by Bruno Cercley, designs, manufactures and markets a broad range of winter sports equipment. The Group brands provide a continuous, year-round experience accompanying consumers in every moment of sporting effort and leisure, from elite-level athletes to amateurs, from the mountains to the city. The Group’s global headquarters is located in the French Alps near Grenoble with five different industrial sites (Sallanches, Nevers, Saint Etienne de Saint Geoirs, Artès, Montebelluna) across western Europe and a U.S. headquarters in Park City, Utah. The Group houses a strong portfolio of complementary brands: Rossignol – the iconic brand for winter sports, and ready-to-wear fashion and apparel; Dynastar – the specialist ski brand; Lange – the iconic ski boot brand; Look – the long-standing premium manufacturer of ski bindings; Felt – the premium bike manufacturer; Risport – the reference for ice-skating; Kerma – specialized in ski poles and technical equipment; and Dale of Norway, an iconic Norwegian brand known for its high quality wool-based knitwear. Each has built their own unique identity and draws their inspiration from the mountains. Rossignol is majority owned by Nordic Private Equity fund Altor since 2013.