The new location in Bromont, QC will host the Group’s offices, showrooms, and a future new experiential retail concept
Park City, UT, June 2, 2022 – Rossignol Group will relocate its Canadian-based headquarters from Montreal to Bromont, QC next month. A global leader in winter sports equipment and home to Rossignol, Dynastar, Lange, and LOOK brands, the move signals a return to the brands’ Canadian roots in the Brome Missisquoi region and leverages the area’s setting as a year-round playground for outdoor enthusiasts.
Located at 60 De la Rive Droite, the new 8,000 square foot location will serve as the Group’s Canadian headquarters, housing new offices, showrooms, and planned for the near future, a new experiential retail concept store, START GATE. The new concept store will be managed in partnership with Sports Bromont, one of the Group’s key strategic retail partners in the region. START GATE will showcase, sell, and service the entire Group brand portfolio and provide a unique new consumer touchpoint for the Group’s brands in North America.
Located in the Eastern Townships region of Quebec, home to a stunning array of mountains, lakes, and rivers, Bromont is the scene for outdoor enthusiasts with attractions such as: Bromont, montagne d’expériences (home to the largest night skiing operation in North America), the Bromont National Cycling Center, and close to 200km of mountain bike and hiking trails across many networks such as the parc des Sommets. Also at the heart of this celebrated wine region is a culture where eco-responsibility and nature conservation play a role in everyday life, highlighted by the area’s blend of remarkable landscapes and architectural heritage.
“We couldn’t be more excited to return to this area and call Bromont home,” said Francois Goulet, President, Rossignol Group North America. “With skiing, biking, and hiking all within close proximity, and a short distance from both our Canadian distribution in Granby and an international hub in Montreal, Bromont is a great strategic location and the perfect playground to showcase our offer as a year-round mountain lifestyle brand and our commitment to living the alpine life.”
For the Rossignol Group, with global headquarters at the foot of the French Alps in Saint-Jean-de-Moirans and its U.S. headquarters based in Park City, UT, the move to Bromont further aligns with the Group’s company values and strategy, providing employees with an environment where they can more easily recreate and maintain a healthy work-life balance. The new Bromont headquarters will also provide the Group’s brands a more natural environment to showcase their offers, elevating future product launches and enhancing their individual go-to-market strategies.