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Rendezvous 2013 Kicks Off Sept. 30 with Service Project Sponsored by Timberland

August 28, 2013

Media Contact

Avery Stonich
Outdoor Industry Association

Leslie Grundy
The Timberland Company

Boulder, Colo.

Rendezvous 2013 Kicks Off Sept. 30 with Service Project Sponsored by Timberland

Outdoor Industry Association® and Timberland Celebrating 15 Years 
and More than 7,000 Hours of of Community Service

Outdoor Industry Association® (OIA), Timberland and the outdoor industry as a whole are celebrating 15 years of community service during the first day of Rendezvous, the outdoor industry’s annual leadership forum. The 15th annual Rendezvous Service Project Sponsored by Timberland takes place Sept. 30, on the first afternoon of the conference rather than the last — a change designed to turbocharge bonding and networking at the start of the event.

Rendezvous will bring together hundreds of outdoor industry professionals for three days of learning, networking and service Sept. 30 – Oct. 2 at Loews Coronado Bay in San Diego.

“It’s the perfect time for the industry to celebrate our impact and Timberland’s dedication to these annual service projects,” said Julia Day, VP of sales and marketing for Leisure Trends Group, who has participated in almost all 15 projects. “It’s an incredible way to give a lot back and make a huge impact in a very short amount of time.”

Over the years, the Rendezvous Service Project Sponsored by Timberland has touched all corners of the nation, spanning 12 cities and contributing more than 7,000 hours of volunteer labor on projects such as breaking trail in the Arizona desert, building a playground for a Colorado mountain town, clearing overgrown forest in Oregon, improving a shelter for domestic violence victims, lots of trail work, and more.

This year’s project focuses on the Tijuana River Valley, one of the largest open space areas in San Diego County.  OIA and Timberland are partnering with WiLDCOAST, an international conservation team that works to conserve coastal and marine ecosystems and wildlife.

“We’re looking forward to making this year’s 15th annual service event one of the most memorable and impactful ever,” said Jay Steere, a Timberland and outdoor industry veteran who has participated in 12 of the Rendezvous service events. “The Tijuana River Valley project with WiLDCOAST epitomizes the type of grassroots partnership we seek, to ensure that we are able to make a real difference in the communities that host Rendezvous while also creating a rewarding experience for the participants.”

Timberland has long been active in community engagement and service. In addition to sponsoring the annual Rendezvous Service Project, the company offers employees 40 hours of paid time off each year to volunteer.

Past Rendezvous attendees are encouraged to share memories of their favorite service projects on the OIA Facebook page:

In addition to the service project, this year’s Rendezvous includes a broad offering of educational sessions that focus on diversity and inclusion strategies, the changing consumer, and building the outdoor retail of the future. This year’s schedule is packed with eye-opening sessions that promise to educate and energize outdoor companies and help them stay at the forefront of trends that are affecting the outdoor industry. The full Rendezvous agenda is online at

The housing deadline for Rendezvous is Sept. 6. Register online at Attendees are encouraged to make their travel plans to arrive in time for the service project, which starts on Monday at noon.

About Outdoor Industry Association
Based in Boulder, Colo., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, go to or call 303.444.3353.

About Timberland
Timberland, a wholly owned subsidiary of VF Corporation, is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Earthkeepers®,Timberland PRO®, and Timberland Boot Company® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature.  The company’s products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South America, South Africa and the Middle East.  Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good” — forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit