Reima U.S.A Inc, a 78-year-old Finnish children’s activewear brand focused on getting kids outside with sustainable and durable outdoor apparel and footwear, today named Nicola McLeod as head of sales, effective immediately. In addition to nurturing relationships with retailers, McLeod will lead strategic planning and process optimization to align with revenue growth and increase customer satisfaction. She comes to Reima with over 22 years of expertise in marketing, sales, operations and business development. McLeod held several leadership positions for adidas, Filld, Geox, Reebok and Zipcar.
“Reima is poised for growth, especially as more families spend time outdoors,” said McLeod. “I’m happy to be joining a brand loved and trusted by families and the only outdoor apparel and footwear company dedicated solely to children. I look forward to increasing awareness and introducing more families to Reima.”
McLeod joins Reima with an extensive marketing and sales background, including her most recent position as head of sales and operations for Pixie Mood. At Pixie Mood, McLeod effectively managed wholesale and direct to consumer business initiatives aligning with the company’s objectives and revenue growth strategy. She was responsible for developing and leading activities to drive sell-through and to provide clarity on product and revenue sales forecasts.
“We welcome Nicola and are pleased to have her breadth of sales development experience working with a number of iconic global brands,” said Todd Starcevich, head of North America at Reima. “Nicola’s proven track record for creating successful expansion initiatives will be integral to reinforcing category leadership as a global children’s activewear brand.”
Reima is the leading premium performance wear brand for active children ages 0 to 12, employing over 400 people with products available in over 50 countries. To learn more about Reima and its mission to gear up children for their next adventure, visit reima.com.
About Reima
Reima is a globally leading kids’ activewear brand and the only brand totally dedicated to designing apparel and footwear solely for kids. Founded in Finland in 1944, Reima embraces Finland’s strong belief that playing outdoors is an essential part of a healthy childhood. Reima employs over 400 people and its products are available in over 50 countries. With clothing for kids ages 0-12, Reima’s mission is to gear up the next generation of happy, active kids, preparing them for the world to come. Its design principles are innovation, functionality, sustainability, safety, and fresh Finnish design. The clothing is approved by the world’s toughest testers: children. Read more at www.reima.com
