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REI Co-op opens first Nebraska store on September 23 with a three-day celebration

September 1, 2022

Media Contact

Megan Behrbaum


REI Co-op opens the doors of its first Nebraska location though a new Gretna store on Friday, September 23. The outdoor retailer invites local members and the community to join a three-day celebration scheduled for September 23-25. REI Gretna’s address is 21201 Nebraska Crossing Drive, just off I-80, Exit 432. 

The 22,000 square-foot store features a wide assortment of top-quality outdoor gear and apparel for camping, cycling, running, fitness, hiking, snow sports, climbing and more. A specialty bike shop is staffed with certified mechanics to tune or repair equipment.


Doors open at 10 a.m. on Friday and Saturday, and 11 a.m. on Sunday during the celebration. Giveaways will be available each day while supplies last. An outdoor social is scheduled every afternoon from 1 to 5 p.m. with music, nonprofits and outdoor brands including Altra, Black Diamond, Brooks Running, Cascade Designs, Darn Tough, ENO, Gregory Mtn Products, Küat, Mountain Hardwear, Nikwax, Oboz Footwear, Osprey, Sea to Summit and Smartwool.


“REI aspires to be at the center of people’s active lifestyles,” said Josh O’Connell, REI store manager. “Our team of 57 associates have a passion for the outdoors and we are ready to be a resource to the community.” 


REI is country’s largest consumer co-op with 21.5 million lifetime members. Anyone is welcome to shop at REI and tap into the company’s resources in support of their active lifestyle, but members enjoy a range of benefits. Member perks include free shipping; a used gear trade-in program in exchange for REI gift cards; free bike flat tire repair and discounts on shop services, special pricing on REI experiences (classes, day trips and multiday adventure travel); a share of the co-op’s annual profits based on qualifying purchases; early access to gear and apparel; and more. Before the outdoor retailer opens its doors, there are nearly 21,000 residents across Nebraska who have an REI membership, of which more than 14,000 members are in Gretna, Lincoln, and Omaha.


REI believes deeply in supporting the long-term health of the outdoors in the communities where it has a presence. The co-op annually invests millions of dollars in local nonprofit organizations to steward trails, waterways and parks and connect people to the outdoors. The company is investing a total of $20,000 in three regional nonprofits – Fontenelle Forest, Keep Omaha Beautiful, and THOR (Trails Have Our Respect) – in celebration of REI Gretna’s grand opening.


About the REI Co-op
REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 21 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 177 locations in 41 states and the District of Columbia. If you can’t visit a store, you can shop at, REI Outlet or the REI shopping app. REI isn’t just about gear. Adventurers can take the trip of a lifetime with REI’s active adventure travel company that runs more than 100 itineraries across the country. In many communities where REI has a presence, professionally trained instructors share their expertise by hosting beginner-to advanced-level classes and workshops about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.