Back to Press Releases

Red Wing Shoe Company and Superfeet Join Forces to Step Up Comfort for Workers Nationwide

March 28, 2022

Media Contact

Rob Steffens
Superfeet
rob.steffens@rygr.us
970-300-4894

FERNDALE, Wash.

A new line of footbeds provides ultimate comfort and support for added on-the-job safety. 

Superfeet, the global insole industry leader, proudly partners with Red Wing Shoes, the industry leader in safety footwear, to bring their iconic shape to a new collection of footbeds specifically made for Red Wing purpose-built performance work boots. As part of the newly released Red Wing Ultimate Fit Experience™ available in all Red Wing stores, the new footbed collection compliments the comprehensive selection of Red Wing work boots, socks, and aftercare system with off-the-shelf and 3D customized footbed options.

The anatomically sculpted footbeds are built to combat foot fatigue and reduce the chance of injury.  Designed specifically for Red Wing, the new footbeds provide all-day comfort and added on-the-job safety. From cushioned to supportive, the Red Wing footbed collection covers a wide spectrum of underfoot experiences to serve a variety of workers. The assortment includes:

  • Anti-Fatigue: With easy soft memory foam cushioning, these footbeds relieve pressure from long hours on your feet.
  • Slim-Fit: Featuring ergonomic all-day support, these footbeds are perfect for boots without removable liners.
  • Multi-Purpose: An adaptable, all-around supportive footbed that helps to prevent foot fatigue and injury.
  • Heavy Duty: The most durable forefoot protection available, these footbeds offer industrial strength, stability and support. Also available in a women’s-specific design.
  • Multi-Purpose Pro: Professional-grade comfort combines with an energy-boosting carbon fiber design in this footbed.

For those looking for an even more customized fit, Red Wing retail locations also offer measurement for 3D printed custom footbeds. In a quick and seamless in-store experience, Red Wing Certified Fit Specialists will conduct a 3D scan and gait analysis which is used to design and print 3D footbeds, personalized to an individual’s unique foot shape and movement pattern for ultimate comfort. The Superfeet footbeds are mailed directly to the customer within about two weeks.

“We are honored to work with the team at Red Wing to ensure their customers receive the highest performance, durability and comfort with uncompromised craftsmanship. With our brands similar values and vision this partnership was a no-brainer,” says John Rauvola, CEO of Superfeet.

“We saw an opportunity for Superfeet to help keep workers comfortable and safe while on the job.”

Available now at 500+ Red Wing Shoe stores nationwide, learn more about the Red Wing Ultimate Fit Experience here. To find your nearest retailer, visit www.redwingshoes.com/stores. 

For media inquiries, please contact Rob Steffens, rob.steffens@rygr.us.

ABOUT SUPERFEET WORLDWIDE, LLC: For more than 40 years, Pacific Northwest-based Superfeet has been creating innovative insoles featuring the Superfeet® shape, helping millions of people worldwide experience unparalleled comfort, pain relief and performance. Today, through the latest advancements in 3D-printing technology, Superfeet is breaking down barriers associated with custom products by providing easier access to state-of-the-art personalized fit. Superfeet gives 1% of sales and countless volunteer hours to help others shape a strong foundation for a healthy future. For more, visit superfeet.com.

ABOUT RED WING SHOE COMPANY: Red Wing Shoe Company Inc. is a global leader in the design, production and distribution of safety and lifestyle footwear and work apparel. Established in 1905 in Red Wing, Minnesota, the privately held company’s family of brands includes Red Wing Shoes®, the premium choice for purpose-built work footwear, workwear and accessories. Its brands are distributed to more than 110 countries in an immersive multichannel environment of 500+ Red Wing retail stores, third-party partners and owned e-commerce platforms. Red Wing Shoe Company employs more than 2,000 employees worldwide and operates two U.S. manufacturing facilities in Red Wing, Minn. and Potosi, Mo. For more information, please visit redwingshoes.com or follow @RedWingShoes.

0