Product Architects Taps Lifestyle and Outdoor Markets with New Half Twist™ Bottle

For Immediate Release

Judy Amabile – President
Polar Bottle

Boulder, Colorado — Jul 19, 2010

Product Architects, Inc., is debuting the new Half Twist™ bottle by Polar Bottle® at Outdoor Retailer Summer Market August 3-6 in Salt Lake City, Utah. Created after months of product development and testing, this innovative bottle features a patented Half Twist cap fitted with a silicon gasket to prevent leaking and spilling. It is ideal for hiking, camping, yoga, the car or anywhere else people need convenient, portable hydration.

The Half Twist bottle is available in 24-ounce hard plastic and 28-ounce stainless steel versions. Both models use the revolutionary lid technology, with two flow holes in the contoured mouthpiece to allow for easy drinking without spilling. A half twist left allows for a quick sip. A half twist back seals it, water tight. The bottle also comes with a convenient carrying strap, so it can be toted on the trail or clipped to a pack in the backcountry.

“We are really excited about this new bottle,” said Judy Amabile, President of Product Architects. “We decided to build on our brand of popular bicycle water bottles and develop something truly unique for the outdoor market.”

The Half Twist bottle by Polar Bottle targets a new market segment for Product Architects while still adhering to the company’s strict environmental and ethical practices. Both versions are BPA- and Phthalate-free and are designed for ultra long life.

The stainless steel model is heavy gauge metal that resists denting. It is currently available in two designs-a wood grain and one featuring the Polar Bottle logo. The company prints the designs on labels using soy-based inks, which are less toxic to the environment than traditional inks. This process also reduces waste from misprints.

The hard plastic version is also extremely durable, but ultimately is recyclable. It comes in six colors-metallic blue, black and gold, and pearlescent white, metallic and green-with a black or silver carrying strap. Product Architects embosses the Polar Bottle logo on the bottles, eliminating the need for ink and reducing environmental pollution.

The Half Twist bottle’s wide mouth is big enough to fit ice cubes and allows for easy cleaning. The entire bottle is dishwasher safe, including the cap, which comes apart for washing.

Product Architects plans to release more graphic designs for the Half Twist bottle, as well as three additional models: the Half Twist Insulated Stainless Steel, the Half Twist Insulated Plastic and the Half Twist Sport-a lighter plastic version.

Check out the exciting new Half Twist bottle for yourself. Visit Product Architects at Outdoor Retailer booth 165 on August 3 to claim your free sample.

About Product Architects, Inc.
Product Architects, Inc., a woman-owned company headquartered in Boulder, Colorado, invented Polar Bottle, a leading brand of insulated sports water bottles. Avid cyclists Robert Heiberger and Judy Amabile founded the company in 1994 out of a desire to create a bottle that would keep liquids cool. Combining Robert’s mechanical engineering background and Judy’s business acumen, the duo created the Polar Bottle, which is now sold in more than 30 countries. The company recently expanded its offerings with a line of stainless steel and plastic bottles that feature a revolutionary lid technology called the Half Twist cap. The Polar Bottle is BPA- and Phthalate-free. For more information, visit