125-year-old Swedish brand aims to keep stoves in the field and out of the landfill, running safely and reliably for a long life of outdoor cooking
In an effort to combat overconsumption in the outdoor industry and its associated environmental impacts, Primus announces the Service For a Reason initiative to provide free repair parts for select Primus stoves this spring. The campaign centers around a design philosophy that Primus has followed for nearly 130 years: maintaining and caring for your gear so that it lasts longer. Through March 31, 2021, consumers can request parts for most Primus backpacking and multi-fuel stoves at https://primus.us/pages/service-for-a-reason.
“Today’s throw-away culture is driven by mass consumerism and the thought that products are disposable,” says Becky Day, marketing manager for Primus. “At Primus, we’ve never subscribed to this idea and we have prioritized serviceability in our design process for more than a century to keep our stoves running in top shape. This not only allows our stoves to become lifelong companions, but it’s also a more sustainable option.”
A fair amount of greenhouse emissions are caused by the careless use of materials, resources and products. With this in mind, Primus is calling on all outdoor adventurers who own one of its stoves to take advantage of this pre-season campaign to test their stoves and get advice and free parts to repair themselves if needed.
“It’s natural for certain parts in camping equipment to wear out over time,” says Day. “By thinking about these details in the design process we can identify what parts are subjected to the most wear and tear. Then, we can make sure that replacing these parts is both easy and cost effective so that our users can get the most out of their equipment on all of their adventures.”
Service For a Reason is geared toward backpacking and multi-fuel stove collections in the Primus family including all current models. Primus will provide free replacement parts through March 31, 2021 for all eligible stove models. To learn more about this initiative, as well as helpful stove maintenance tips and tricks, please visit www.primus.us.
For more information on Primus, please direct media inquiries to PR Account Manager Eric Hockman at eric.hockman@rygr.us
About Primus: Primus has powered expeditions and fueled pioneers since 1892, including the first ascent of Mount Everest in 1953 by Sir Edmund Hillary and Tenzing Norgay. Primus products are engineered in Sweden with an emphasis on technology, innovation and sustainability, resulting in reliable equipment that serve as life-long companions on any outdoor adventure—from summit bids to weekend picnics. Primus AB, based in Solna, Sweden, is an independent unit of Fenix Outdoor AB and is distributed in North America by the U.S. compass manufacturer, Brunton Outdoor Inc., out of Louisville, Colorado. Primus products are sold in more than 70 countries worldwide. For more information, please visit www.primus.us.
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