prAna, a premium outdoor apparel brand and leader in functional, stylish and sustainable products, has appointed Brianna Showell as its new vice president of marketing. Showell brings two decades of extensive experience in the performance apparel industry to prAna where she will focus on the consumers’ pursuit of wellness to create a healthier mind, body, planet.
“I am thrilled to welcome Brianna to the prAna team,” said Monica Mirro, president of prAna. “Brianna brings a sharp focus on the customer along with a passion for brand building and storytelling. I look forward to partnering with Brianna to deeply connect with our customers and elevate prAna’s products and stories.”
Before joining prAna, Showell spent more than 17 years at Nike® in product development, merchandising and global brand strategy. Most recently, she served as vice president of marketing for Nike Swim, a division of Perry Ellis International.
“I am honored to be joining prAna, a brand that has built such a strong loyalty with its consumers and a product line dedicated to beautiful and sustainable products,” said Showell.
Showell assumes her role as vice president of marketing today.
We inspire you to chase adventure, thrive, and stay active in your unique way. We strive to responsibly outfit those adventures with respect for the planet and its people. We commit to education and exploration in the name of progress. Whether you’re commuting to work or wandering the globe, rest assured we’ve been there and used those moments to design better and sustainably made product. prana.com