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prAna Launches New CO2 Reducing Cold-Weather Active Collection for Fall/Winter 2022

January 19, 2022

Media Contact

Julie Campagnoli
JAM Collective
jc@jamcollective.net
415-839-7546

Carlsbad, CA

prAna, leader in sustainable, outdoor apparel, announced today that it is launching a new cold-weather active collection for Fall/Winter 2022. The new Alpine Air series and Insulo Stretch Hooded Jackets utilize PrimaLoft® P.U.R.E Black technology which reduces carbon emissions by 70% during the production process1. This carbon offset is equivalent to more than 10,500 trees capturing a year’s worth of CO2 from the atmosphere.

“We have the opportunity to lessen our impact on the environment through responsibly made products and one way we do this is through innovative technology collaborations that promote a reduction in carbon emissions,” said Director of Sustainability at prAna, Rachel K. Lincoln. “PrimaLoft® has been a long-time partner of ours and now its recycled insulation takes sustainability a step further with P.U.R.E. (Produced Using Reduced Emissions) renewable manufacturing technology, which takes the most environmentally challenging part of production and refines the process to create a dramatic reduction in the environmental impact. We are excited to be partnering with the experts at PrimaLoft® to add warmth responsibly, to our newest cold-weather product release.”

The Alpine Air series and Insulo Stretch Hooded Jackets for men and women are designed for everyday versatility and can be worn as a stand-alone outerwear jacket or as a mid-layer under a rain shell. In addition to 60g PrimaLoft® P.U.R.E Black synthetic fill insulation, they feature bluesign® approved recycled fabric and are treated with a PFAS-free DWR. The Alpine Air Vest ($170), Jacket ($220), and Hooded Jacket ($250) are lightweight and pack down into a pocket. The Insulo Stretch Hooded Jacket ($220) features 4-way stretch for added mobility.

The women’s Ice Flow line accompanies the brand’s debut into the cold-weather active space. Comprised of four styles: Long Sleeve Top ($99), 1/2 Zip Top ($110), Jacket ($140), and Legging ($110), this series combines outdoor lifestyle with yoga/active and is ideal as a second layer for the outdoor enthusiast who loves to hike, walk, run, and explore in colder weather. The bluesign® product is produced in a Fair Trade CertifiedTM Factory and features a peached face fabric with a brushed interior which makes it warm while providing support, stretch, and recovery. Tops feature secure zip pockets and extended sleeves with thumbholes.

With the introduction of the cold-weather active collection prAna continues to deliver active lifestyle apparel focused on versatility while maintaining its commitment to make sustainable apparel.

Additional Fall/Winter 2022 Collection Highlights

ReZion
Men’s Stretch Zion AT Pant ($135) and Women’s Halle AT Straight Pant ($110) feature a soft double-weave dobby in prAna’s ReZion fabric, which adds durability and warmth for fall and winter hikes. Made with bluesign® approved fabric in a Fair Trade CertifiedTM Factory, UPF50+ rated, and finished with a PFAS-free DWR.

Wensley Tops
Men’s Crew ($110) and 1/4 Zip ($125), Women’s Crew ($110) and 1/2 Zip ($120) are bluesign® products made with a recycled polyester/RWS-wool blend waffle-knit fabric in a Fair Trade CertifiedTM Factory and feature thumb holes at the cuff.

Women’s Alpenglow Tops
Designed as a first layer, made with a recycled polyester blend jersey for wicking moisture. Bluesign® product/Fair Trade CertifiedTM Factory. Available in three styles: Tank ($49), Short Sleeve ($59), and Long Sleeve ($69).

The prAna Fall/Winter 2022 collection is currently available to wholesale retailers through regional sales representatives. Contact prAna’s North American Sales Director, Christian Castellani ccastellani@prana.com for wholesale information.

 

About prAna
We inspire you to chase adventure, thrive, and stay active in your unique way. We strive to responsibly outfit those adventures with respect for the planet and its people. We commit to education and exploration in the name of progress. Whether you’re commuting to work or wandering the globe, rest assured we’ve been there and used those moments to design better and sustainably made product. prana.com

 

Notes:
1 based on data provided by Primaloft® www.primaloft.com/pure/

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