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prAna Introduces Its First Eco-Friendly Insulated Outerwear Collection for Fall 2020

October 19, 2020

Media Contact

Julie Campagnoli
JAM Collective

Carlsbad, CA

prAna, creator of the Clothing for Positive Change and leader in sustainable, outdoor apparel, is pleased to introduce the brand’s first eco-friendly insulated outerwear collection. With close to twenty styles, the Fall 2020 outerwear collection is sustainable and offers elevated city and outdoor style for all-weather protection. Available for both men and women, these insulated styles provide versatile options for seasonal weather transitions and heart-of-winter warmth. The Fall 2020 outerwear collection launches today exclusively on and will available to retailers for the Fall 2021 season.

“This outerwear collection rounds out our seasonal offering to the consumer, servicing their cold-weather needs in these rapidly changing times,” said Andrea Cinque-Austin, prAna’s design director. “From their daily city commute to their great outdoor adventures; we provide timeless style, function, versatility, and sustainability in this new product range. We also included many adaptive design elements, such as internal waist and hem cinches to adjust shape and silhouette, detachable faux-fur hoods, suspenders for quick climate transitions, and multi-use appeal.”

The collection features bluesign®-certified fabrics and fills, Allied Responsible Down Standard (RDS) certified 650-power fill down and PFC-free Durable Water Repellent (DWR) with a dozen styles providing 10K/20K waterproof/breathability. The collection’s matte nylon shell has a luxurious hand feel while thoughtful details such as cozy micro fleece-lined pockets, internal waist drawcords, and leather pulls give the styles a premium feel. The style offerings range from baffled bombers, to flat front internally baffled jackets, from hooded styles with removable faux fur trim to collared styles with a shirt tail finish.

“Sustainability is at the core of every decision we make, we are dedicated to creating Clothing for Positive change and using our brand to do good,” said Rachel K. Lincoln, prAna’s director of sustainability. “This collection is a pivotal moment in our history, as we launch this line of styles that uses RDS certification to ensure that the welfare of the birds providing down and feathers is respected at all times, bluesign© approved materials, and PFC-Free DWR finishes. Balancing the trifecta of style, performance, and sustainability, we built these styles with both people and planet in mind.”

Visit today to view the outerwear collection (MSRP from $169 to $449). Retailers interested in booking the Fall 2021 collection can contact Christian Castellani, prAna National sales manager,


About prAna
Clothing for Positive Change
We inspire you to chase adventure, thrive, and stay active in your unique way. We strive to responsibly outfit those adventures with respect for the planet and its people. We commit to education and exploration in the name of progress so we can all create Clothing for Positive Change. Whether you’re commuting to work or wandering the globe, rest assured we’ve been there and used those moments to design better and sustainably made product.