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Polartec® and Rab Receive American Alpine Institute Guides Choice Award

For Immediate Release

fielding.miller@backbonemedia.net

Lawrence, Mass. — Aug 2, 2012

(Lawrence, Mass.) – Polartec® and partner brand Rab have been recognized with a Guides Choice Award from the American Alpine Institute (AAI) for the Rab Stretch Neo Jacket and Pant, made of multiple award-winning Polartec® NeoShell® fabric. The Award is given on the basis of excellence in design, performance and durability demonstrated in rigororous international field tests carried out by the professional guides of the Institute.

Polartec® NeoShell®, the most breathable waterproof fabric on the market, was employed by Rab to make the Stretch Neo Jacket and Pant, designed for alpine climbing and backcountry skiing in harsh conditions.

“The Rab Stretch Neo is now an essential part of my alpine kit because of its extraordinary versatility,” says Michael Powers, American Alpine Institute assistant director. “Typically shell garments live in the bottom of my pack, and I only want to wear them in inclement weather. But because this jacket is supple, fits more like a soft shell, and is so breathable, I can use it in many conditions.”

“Polartec® NeoShell® combines the superior breathability, ventilation and stretch of a soft shell with the weather protection of a hard shell, making it ideal for fast-moving alpine ascents in nasty weather,” explains Allon Cohne, Polartec Global Director of Marketing. “We’re particularly proud to receive this award from such a discerning and experienced group.”

“Rab was built in the mountains of Scotland by climbers and we continue to test our products in the most extreme conditions in the world,” adds Samantha Killgore, Rab North American Marketing Manager . “This drove an exciting partnership between Rab and Polartec with Polartec® NeoShell®, and we’re honored by this recognition.”

This award for Polartec® NeoShell® follows an R&D 100 Award, Derryck Draper Award for Innovation, Scandinavian Outdoor Award, ispo Award, National Geographic Adventure Gear of the Year Award, Fall-Line Innovation of the Year Award, and Country Walking Best in Test Award.

About Rab
Rab Carrington, one of Britain’s foremost mountaineers, established the Rab brand in 1981 to design and manufacture the world’s finest down clothing and sleeping bags. From its earliest days, Rab created a reputation for producing garments that are truly for ‘the most extreme conditions in the world’ and for searching out the finest technical fabrics to use in its designs. Now offering a full range of technical outerwear, Rab clothing stands among the most technical and innovative on the market, designed to meet the exacting demands of the Scottish mountains that remain the inspiration and testing ground for many of its products. The Rab brand continues to be run by climbers for climbers. All products are tested in extreme environments by our team of mountain athletes. For more information, visit rabusa.com.

About Polartec, LLC
Polartec, LLC is the developer, manufacturer, and marketer of Polartec® performance fabrics. Polartec® products range from lightweight wicking base layers, to insulation layers, to extreme weather protection and are utilized by the best clothing brands in the world. For more information, visit polartec.com.