Point6 Introduces Expanded Collection of Performance Merino Wool Socks for Cycling

For Immediate Release

Theresa Blake
Treehouse Communications
970-764-7783
theresa@treehousepr.com
 

Steamboat, Colo. — Jul 25, 2012

Point6, makers of premium merino wool socks engineered to deliver the ultimate in performance and comfort, will debut a new collection of performance merino wool cycling socks at the 2012 Outdoor Retailer Summer Market.

Since the brand’s inception in 2008, Point6 continues to gain traction as a favorite among hard-core cyclists and elite athletes for high quality, exceptionally comfortable and long-lasting performance merino wool products. Positive feedback from customers, and growing demand from specialty retailers, sparked the brand to fully redesign its cycling collection, taking the collection from a few successful offerings to a robust new category.

The new Point6 cycling collection boasts ten new styles and a fresh new look, incorporating new colors, designs, trends, and sock construction techniques geared for the cycling lifestyle. Sock designs range in varying heights from 1-inch and 2.5-inch minimalist cuffs, all the way up to 5-inch and 7-inch cuffs for those riders who prefer tall cycling socks.

“Cyclists in different regions prefer different sock heights,” said Patty Duke, co-CEO and creative director for Point6. “And it’s not necessarily a matter of weather or climate. It’s more a matter of personal style preference.

So in addition to fun new designs and colors to complement a wide array of cycling attire, we also took a close look at style trends and construction techniques that would resonate with this demographic,” Duke continued.

All Point6 cycling socks are engineered with minimal-to-no cushioning for a performance fit and maximum comfort during long rides. Whether logging miles on the road, cyclocross racing or tackling challenging singletrack in the backcountry, Point6 has mastered fit with cycling-specific sock designs and new innovations, including the new “buckle cushion.” This design features light cushioning strategically placed on the instep-area only to ease buckle pressure from stiff cycling shoes.

Arch and Achilles brace support cradles the foot without impairing circulation, while ventilation panels enhance breathability for long rides in the heat. Every detail is meticulously constructed to prevent hot spots, blisters and swamp foot.

“Merino wool is proven as an excellent performer for cyclists in any climate thanks to the temperature stabilizing properties of merino fibers,” added Peter Duke, co-CEO for Point6. “Combined with the Point6 signature fit, high quality merino, and contemporary styles and colors, the new cycling collection will greatly expand our market share in this important category.”

Point6 exclusively uses 100-percent compact spun merino yarns and the highest quality merino wool, combined with advanced knitting and sock construction techniques, for products of the utmost quality, comfort and durability.

For more information, please stop by the Point6 booth at the 2012 ORSM trade show, booth # BR501 or visit www.point6.com.

More About Point6:
Makers of premium merino wool socks with sport-specific designs engineered to deliver the ultimate in performance and comfort, Point6 was launched in 2008 by merino wool innovators, Peter and Patty Duke. All Point6 socks are proudly made in the USA using state of the art knitting and compact-spinning technologies, and the brand is committed to delivering merino wool products of the utmost quality, comfort and durability. For more information, please visit www.point6.com.