Through the Natural Cut collection, icebreaker explores new, low-impact designs that offer style and comfort with less excess waste
DENVER (July 14, 2022) – Today, in collaboration with nanotechnologist Dr. Michelle Dickinson, designers at New Zealand-born natural performance apparel company, icebreaker, introduce the Natural Cut collection, a stylish, comfortable collection with a lower impact on the planet.
Waste in the apparel industry is of increasing concern, and for good reason. While overproduction is a major contributing factor, fabric waste during the garment manufacturing process is also commonplace.
Dr. Dickinson specializes in nanotechnology, an in-depth study of the ‘small things’ that go into technologies like garment production. These ‘small things’ really add up; every piece, every process, and every decision build up the overall impact of a garment or collection. Together with Dickinson, our designers looked to nature to find ways to eradicate excess waste from the production process. From this research, the Natural Cut collection was born.
“Many of us are consciously trying to live in a more sustainable way, and one of the easiest ways to do that is by reducing the waste we produce,” says Dickinson. “One of the things that I’ve learned recently is how much waste is produced by the clothing industry, purely from the way that clothing shapes are cut from large rolls of fabric.”
The collection has been designed using innovative, low-waste pattern cutting techniques to reduce fabric waste. Plus, in another milestone for icebreaker, all the styles are designed to be one-size-fits-all. The collection consists of a dress, a vest, and a top. Each style is available in two colors, praline and midnight navy.
“To me, it really felt like going back in time. Playing with fabric as a kid, you don’t really think about creating cuts and curves to follow the body, you just use the fabric as is, and it works,” says Lavinia Agostino, technical designer at icebreaker.
“Fabric wastage is one of the more tangible and controllable elements of this complex and extensive topic of ‘wastage’ that as a designer, is exciting to try to solve,” says Rosalind Borwick, global design manager at icebreaker.
The Natural Cut collection consists of three styles:
- Natural Cut Dress (MSRP $150): The light woven pure merino dress is a versatile piece for dressing up and dressing down. It features open rectangular side panels, front patch pockets and a waist tie belt.
- Natural Cut Vest (MSRP $120): This elegant and versatile vest can be worn in multiple ways thanks to the tie belt that allows users to customize the look. The vest features a shawl collar, open side seam tacked to create armholes, and double-layer back panels.
- Natural Cut Top (MSRP $90): A light, airy and ultra-comfortable merino wool top that explores new ways to have less impact on the planet while living in style and comfort.
The capsule is now available on icebreaker.com and at select retail stores. For more information on icebreaker and the Natural Cut collection, please contact Senior Account Manager Ethan Peck at ethan.peck@rygr.us.
About icebreaker: Founded by Jeremy Moon in 1995 in New Zealand, icebreaker pioneered the ethical and sustainable production of natural performance apparel. Now a part of the VF Corporation, icebreaker continues to challenge the status quo while championing natural, transparent, and responsible ways to do business. Working with what nature provides and adapting as nature does, icebreaker enables consumers to join a movement towards choosing natural and preserving the planet for generations to come. icebreaker is sold in more than 5,000 stores in 50 countries through wholesale, Touch Lab retail stores and e-commerce platforms. www.icebreaker.com
About rygr: rygr partners with leading active lifestyle brands to orchestrate 360-degree product and brand campaigns. We excel in the gray zone between earned, owned and paid media to generate buzz, build brand affinity and drive sales. www.rygr.us
###
