Piggyback Rider® now available in all Sportsman’s Warehouse Stores Nationwide

For Immediate Release

Matt Crawford
Pale Morning Media
(802) 583-6069
Matt@palemorning.com

Bethesda, Maryland — Aug 14, 2012

The Piggyback Rider® – the innovative child carrier for parents with older kids  — is now available for purchase in all Sportsman’s Warehouse stores nationwide.

“We’ve seen an overwhelming response in the 20 select Sportsman’s Warehouse stores we started with; customers love it and it’s moving fast,” said Wayne Lifshitz, inventor of the Piggyback Rider. “So, we’re thrilled to now have our unique product available to Sportsman’s Warehouse customers across the country.”

The multi-award winning Piggyback Rider is a mutually enjoyable, effortless way to carry a child (2½+ years) on your back. The innovative, unisex design incorporates standard backpack adjustments to distribute the child’s weight at your core, while they stand firmly on the tempered aluminum bar supported by the shoulder carrier. For safety, the child holds integrated grab handles and is secured by a harness.

Children love the height advantage, rest, quality time and longer adventures. Parents enjoy being able to transport their toddlers while they walk in a natural upright posture.

Since Piggyback Rider launched in 2011, it’s won numerous awards, been featured on TV, in Entrepreneur Magazine and has been spotted in-use by several celebrities and their children.

The Piggyback Rider has unlimited year-round use, while hiking, touring, shopping, walking, watching, exploring, wandering, bonding at amusement parks, carnival, sporting events, malls, markets and everywhere else you may go.  The simplicity and ease of carrying a child with the Piggyback Rider revolutionizes child carriers and bonds parents and children in active transport.  

Operating in 15 states, Sportsman’s Warehouse serves outdoor enthusiasts by providing a large selection of top-quality, brand-name products essential to enjoying the great outdoors to the fullest. With complete product lines in hunting, fishing, camping and other outdoor pursuits, savvy outdoor shoppers know that Sportsman’s Warehouse is their one-stop shop for everything outdoors. To shop online, or to find the Sportsman’s Warehouse nearest you, visit Sportsmanswarehouse.com.

Sportsman’s Warehouse will carry two Piggyback Rider models, ranging in price from $89.99 to $139.99.

For more information on the Piggyback Rider, please visit piggybackrider.com.