iROCKER’s new ULTRA™ paddle boards are engineered for compact convenience, making access to adventure that much easier.
JACKSONVILLE, FLA. (May 3, 2022) – Just in time for summer adventures, iROCKER, the industry leader in inflatable water sports gear, is making travel easier and lighter with the launch of the new ULTRA™ Collection. Featuring their lightest weight paddle boards yet—ranging from 19 to 21 pounds—with enhanced durability and a small, easy-to-carry backpack with an electric pump included, the ULTRA™ Collection is primed for travel.
“Our customers asked, and we listened,” said Agata Hairston, iROCKER’s Vice President of Marketing and Branding. “With many travel restrictions lifting, people want something they can easily carry on their back or take on a bus, car or plane. Traditionally traveling with a paddle board means taking another piece of heavy luggage. The ULTRA™ Collection changes that, and we’re excited to see where people take their boards now that no adventure is off-limits.”
Re-engineered for compact convenience, the ULTRA™ Collection’s four boards—redesigned versions of the ALL AROUND 10’ and 11’, CRUISER, in addition to an all-new BLACKFIN CX—each effortlessly fold in half into a compact backpack that is nearly 50 percent smaller than that of previous models. The multi-layer construction of the boards ensures durability, and adjustable straps and enhanced padding make for a comfortable carrying experience.
Designed to brave any water condition, all the boards in the new collection come with iROCKER’s 12V Electric Pump for ultimate convenience, and remain compatible with iROCKER’s most coveted accessories. Merging design, speed and agility with an innovative woven drop-stitch construction to deliver a lighter, more rigid board with increased stiffness, the new collection—available in an array of colors—is entirely unique to the industry.
For more information about the new ULTRA™ Collection, please visit www.irockersup.com.
About iROCKER: With the goal of shaking up the water sports market by offering affordable and high-quality boards designed for adventure, outdoor lover Steve Elder launched iROCKER from his garage in 2013. Specializing in inflatable paddleboards, iROCKER is a premium water sports and lifestyle brand dedicated to industry-leading designs and products. Today, iROCKER is one of the nation’s fastest growing outdoor companies and has expanded to offer three brand categories suitable for a range of needs: iROCKER, NAUTICAL and BLACKFIN. Despite its remarkable growth, iROCKER remains committed to its core values by prioritizing quality and the customer experience to ensure explorers have an unforgettable adventure on the water.