Outdoor Retailer 2009 Kicks Off with Backcountry Base Camp - Outdoor Industry Association

Outdoor Retailer 2009 Kicks Off with Backcountry Base Camp

For Immediate Release

Snowbasin Ski Resort, Utah — Jan 22, 2009

Snowbasin Ski Resort, Utah – Jan. 22, 2009 – Members of the North American and international outdoor recreation industry visited Snowbasin Ski Resort, located in the Wasatch Mountains east of Ogden, Utah, Wednesday at the 2009 Outdoor Retailer Backcountry Base Camp (BBC).
The BBC provided retailers the opportunity to test ski and snowshoe hardgoods, winter clothing, avalanche survival equipment and other backcountry accessories before making purchasing decisions for the 2009/2010 winter selling season.

“Yesterday’s BBC was an energetic launching point for the outdoor recreation industry, kicking off the show season in a fun, low-key and informative way,” said Kenji Haroutunian, Outdoor Retailer’s show director.

New for this year, the BBC’s expo area was located at Snowbasin’s main lodge, instead of the resorts Old Day Lodge. The new location provided attendees with vastly improved lodge facilities, easier access to ski lifts and an extensive Nordic skiing trail system.

“It’s a prime location-parking is easier and it looks like a little community,” said Jane Rackl, a Nordic walking instructor and Leki ambassador. “Snowbasin is the best demo location.”

The expo area was home to close to 50 exhibitors providing product demos to more than 700 retail buyers. Buyer attendance was on par with last year’s BBC attendance.

The BBC kicked off the five-day show known as 2009 Outdoor Retailer Winter Market, an exposition full of winter recreation product demonstrations, launches, seminars, clinics, advocacy outreach and networking. The trade-only event is being held at the Salt Palace Convention Center and runs Thursday through Sunday, January 22-25.

Presenting sponsors of the 2009 Backcountry Base Camp included:
• Mountain Hardwear
• Snowbasin Ski Resort

Other sponsors included:
• Black Diamond – Official BBC avalanche safety equipment
• Helly Hansen – Official BBC baselayer
• Teko Socks – Official BBC sock
• 180’s – Official BBC comfort accessories

For more information and up-to-date news about Outdoor Retailer, please visit www.outdoorretailer.com.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Business Media of San Juan Capistrano, Calif., is a full service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

The next opportunity to preview the future of the outdoor industry will start at the Outdoor Retailer Summer Market, which will bring the best of spring/summer product offerings to Salt Lake City, Utah at the Open Air Demo from July 20, 2009 and the Trade Show from July 21-25, 2009.

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MEDIA CONTACTS
Maura Lansford, SOAR Communications, 801-523-3730, mlansford@soarcomm.com or
Chip Smith, SOAR Communications, 801-523-3730, csmith@soarcomm.com