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Outdoor Retailer and adidas Outdoor Announce 2016 Outdoor Inspiration Awards Finalists

December 16, 2015

Media Contact

Kate Blom-Lowery
Outdoor Retailer
Director of Public Relations


Kristen Bujold
781-639-4924 Ext. 115

San Juan, Capistrano, Calif.

Outdoor Inspiration Awards presented Friday evening, January 8, 2016 at Salt Palace

Outdoor Retailer and adidas Outdoor are pleased to announce the finalists for the sixth annual Outdoor Inspiration Awards, presented by adidas Outdoor. The Outdoor Inspiration Awards recognize individuals, groups, and companies whose efforts go above and beyond in inspiring others to enjoy, participate in, and support outdoor activities. The event will take place during Outdoor Retailer Winter Market at the Salt Palace Convention Center, MR 250 on Friday, January 8, 2016 at 6 p.m., the second night of Outdoor Retailer. It will be co-hosted by true adventurers from the Amazing Race and Survivor, Alex Boylan, and Burton Roberts from DreamJobbing, (

General and sponsored category nominations gathered from the outdoor retailer community include Individual, Retailer, Manufacturer, Non-Profit and a Youth category sponsored by the Boy Scouts of America.

Finalists include:

  • Individual: Andy Janicki, John Rathwell and Claire T. Smallwood
  • Manufacturer: Combat Flip Flops, KEEN, and LifeStraw
  • Non- Profit: 1% for the Planet, Big City Mountaineers and Veterans Expeditions 
  • Retailer: Alpenglow Sports, River Sports Outfitters and The Summit Hut
  • Boy Scouts of America Youth: Tucker Callen, Dana Even, and Jackie Timmins

This year’s Lifetime Achievement Award, sponsored by adidas Outdoor, honors the late Skip Yowell, a passionate outdoorsman who helped found JanSport, a leading producer of backpacks. He was a founding member of the Outdoor Industry Association and worked with the Big City Mountaineers, a wilderness mentorship program.

“Working with Outdoor Retailer, we established this program to honor those that lead the industry efforts to encourage participation in outdoor activities,” said Greg Thomsen, managing director for adidas Outdoor US. “These finalists embody the best of the best; their commitment and passion is critical to the future growth of our community. We are especially honored to pay tribute to our dear friend Skip Yowell. His inspiration, humor and the simple love for what he did was contagious. His magic touched us all.”

“The Outdoor Inspiration Awards is one of the marquee events at Outdoor Retailer Winter Market, and one I look forward to each year,” said Marisa Nicholson, vice president and director of the Outdoor Retailer Show. “It is our industry’s opportunity to celebrate the people, companies and organizations that tirelessly work to share the wonder and adventure offered by an outdoor experience. It’s important that we recognize the commitment of the finalists and celebrate their efforts. I encourage everyone to join us for this event; I promise you will leave encouraged, inspired and with renewed passion.”

About adidas Outdoor:

adidas Outdoor is the athletic brand in the outdoors. The company’s founder, Adi Dassler, designed equipment solutions for athletes that improved their performance. The long history of adidas Outdoor began in the 1970s with the creation of the first light trekking shoes. Climbing legend Reinhold Messner helped adidas design super light and fast approach hiking shoes for his first Everest ascent without supplemental oxygen in 1980. The tradition continues today with products influenced by Messner, as well as notable extreme outdoor adventurers from around the world.

About Outdoor Retailer:

Outdoor Retailer (OR) brings together retailers, manufacturers, industry advocates and media to conduct the business of outdoor recreation through tradeshows, product demo events and web-based business solutions. Produced by Emerald Expositions and based in San Juan Capistrano, California, Outdoor Retailer also provides and promotes retailer education, advocacy, responsibility and critical face-to-face business initiatives within the outdoor industry.

Consistently named among Trade Show News Network’s 25 fastest-growing tradeshows by attendance, Outdoor Retailer ( connects approximately 50,000 attendees on a semi-annual basis for its Summer and Winter Market shows, and thousands more through its year-round online resources and platforms.