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Outdoor Research Donates Award-Winning Face Masks to The Big Gear Show

June 3, 2021

Media Contact

Drew Boulos
Verde Brand Communications

Park City, UT

The Big Gear Show, the outdoor industry’s only business to business event held entirely outdoors, is proud to partner with Outdoor Research to offer the brand’s award winning Face Mask Kit to every show attendee. 

At the start of the pandemic, Outdoor Research stepped up to make PPE for frontline workers as part of the brand’s foundational tenet of providing protection to its customers. The—now—award winning Face Mask kit was designed in just 72 hours, when a more traditional development cycle is 3-to-12 months—highlighting the brand’s agility and innovation. In 2020 during the early stages of the pandemic Outdoor Research donated 8,000 masks to its specialty outdoor retailers to help staff and brand partners return to work safely.  

The Big Gear Show attendees will be able to use and test OR’s award-winning Face Mask kit this summer at the August trade event. The Face Mask, which features a double-layer face mask with an adjustable nose wire and replaceable filters,  is washable, designed with daily wear, endurance activity, and exercise in mind. This mask has quickly become a favorite within the outdoor industry. It was named “best face mask” by Popular Mechanics in their 2021 Gear of the Year awards and “best face mask” in BikeRumor’s 2020 Editor’s Choice Awards. 

“Outdoor Research is honored to be the official mask partner of The Big Gear Show.” says Andy Burke, VP Commercial Sales at Outdoor Research. “As we enter back into much needed personal interactions we want to ensure all attendees can do it comfortably and confidently. We are looking forward to gathering once again.”

The Big Gear Show will be following state-regulated guidelines closely when it comes to COVID-19 protocols. The official Utah mask mandate was lifted on April 10, but masks are still required in many places in Utah. As a completely outdoors event at 7000’ feet in the Wasatch Range, The Big Gear Show will still be implementing safety protocols in line with recent guidance from CDC, Utah, and Summit County. Adding to the safety management practiced by The Big Gear Show team, recent research findings show that in outdoor settings the COVID-19 transmission likelihood is near zero. Read more here.  

The Big Gear Show is scheduled for August 3-5, at Deer Valley Resort in Park City, Utah. The event is an invitation-only, multi-category trade event for the paddlesports, cycling, climbing, camping and outdoor markets. The show will feature a group of 500 hand-selected retailers and 250 brands across these industries, as well as associated media. Getting out in beautiful environments is the foundation of the outdoor industry, so attendees will use Deer Valley Resort to test gear over the course of the 3-day event. 


The Big Gear Show is North America’s first open-air trade show taking place in Park City, Utah, August 3-5, 2021. The show is built by and for retailers and offers an integrated, best-in-class demo-driven buying experience serving a curated group of 500 hand-selected retailers and hundreds of brands across the outdoor, cycling and paddle communities. The Big Gear Show is endorsed and co-presented by the Grassroots Outdoor Alliance, National Bicycle Dealers Association and People For Bikes. There is simply no better place to discover new brands and products and drive your specialty business forward.