Outdoor Research Announces Sponsorship of Outerlocal Summer Games
For Immediate Release
Dave Simpson, Senior Account Executive
Verde PR & Consulting
SEATTLE, Wash. (July 3, 2012) – Outdoor Research, a leading independent manufacturer of outdoor apparel and accessories, is the presenting sponsor of the inaugural Outerlocal Summer Games taking place on July 7. This Saturday, the local hill of Jackson Hole, Wyo., Snow King Resort, will become the center of attention for the Games as climbers, runners, mountain bikers, and paragliders join in a series of events that make up the competition.
Christian Beckwith, an accomplished mountaineer, long-time Jackson resident, founder of Alpinist magazine and an Outdoor Research Regional Ambassador, created the Games in celebration of the community he is building on his new website Outerlocal, a social networking hub for outdoor adventurers.
“It’s exciting to have the support of an industry leader like Outdoor Research,” said Beckwith. “OR and I have created a strong partnership through our collaborations with Outerlocal, and it’s an honor to work with them again on this event. The Games attract those seeking adventure, and companies like Outdoor Research give these athletes the necessary tools they need to get after it.”
While some of the events require some serious endurance and training, the Games also aim to appeal to the greater public and outdoor community as well. With demos available from an array of companies including Outdoor Research and SCARPA, clinics and products will be available to all those who are interested in improving in their sport. Local nonprofit organizations will also be onsite to showcase their latest projects and educate attendees on how to get involved. For those looking to sit back and enjoy the events from the base of Snow King, local food and drink will be offered from a selection of Jackson eateries. There will also be music by DJ El Jefe and plenty of raffles with prizes valuing more than $10,000.
“Teaming up with Christian and the Outerlocal Summer Games is a natural fit for us,” said Charlie Lozner, Director of Marketing for Outdoor Research. “The combination of competitive spirit, passion for sport, and outdoor education and exploration found at the Games is what we at Outdoor Research are all about, and our passion for the outdoors means we are always looking to support those looking for the next adventure. We are psyched to be a part of the inaugural Games and look forward to continuing our partnership with Outerlocal.”
For more information about the Games, visit www.outerlocal.com, or to sign up for an event, visit www.outerlocalsummergames.athlete360.com. To learn more about Outdoor Research, go to www.outdoorresearch.com.
About Outdoor Research
Outdoor Research® is Designed by Adventure®. We provide Innovation and Inspiration for the Relentless Adventurer. We develop innovative, functional, bomb-proof products that are beautiful in their simplicity. We are inclusive, inviting anyone who shares our passion to join our community. We’re independent, letting us strive to provide the best value to our customers, not shareholders. We are committed to our core sports: Alpinism, Ice Climbing, Hiking, Paddling, Trail Running, and Backcountry and Sidecountry skiing. We’re a member of the outdoor community, and we listen to, value and empower each other and our fellow adventurers. We’re growing, both as a company and as individuals. And we’re having fun along the way.