Outdoor Product Sales Decline in May
Hardgoods Continues Solid Growth while Apparel and Footwear Struggle
Sales of Outdoor Products declined 1.7 percent in fiscal May to $828.9 million, the first decline in overall sales so far this year, according to the latest monthly sales report from OIA VantagePoint™. Outdoor Hardgoods continued its solid sales growth for the month, while Footwear and Apparel sales struggled as weather brought continued uncertainty in consumers’ outdoor spending. The National Accounts Internet and Discount/Mass trade channels once again provided the strongest growth.
Similar to the declines seen in fiscal April, Outdoor Apparel sales fell 3.3 percent to $162.8 million for the four-week period ended June 1, 2013. Continued weakness in Apparel sales was driven primarily by declines in Activewear, Sportswear Bottoms, Socks and Undergarments. Outerwear and Raingear saw slight increases.
Outdoor Footwear sales continued the negative trend from last month, down 9.2 percent in May to $224.4 million. Most Footwear categories declined, particularly Outdoor Sandals which continued to lose ground, a trend that runs counter to what is expected this time of year. On a more positive note, Technical Hiking and Outdoor Trail Shoes posted positive single-digit growth for the month.
Sales of Outdoor Hardgoods increased 3.3 percent to $441.6 million, moderating from the year-to-date trends but still showing solid growth. Most Hardgoods categories increased over the comparable month last year. Sales of overall Camping Equipment started to pick up, although the Tents and Shelters category continued to lag. In a shift from strong growth so far this year, Bicycles and Cycling Products showed a slight decline in May.
The National Accounts Internet and Discount/Mass channels continue to gain share of Outdoor Product sales. National Accounts Internet accounted for 8.1 percent of all Outdoor Product sales (up from 5.2 percent in May 2012) while Discount/Mass Retailers accounted for 4.3 percent of sales (up from 3.1 percent in May 2012).
Final results for the month will be published in the OIA VantagePoint monthly trend report, available free of charge to Outdoor Industry Association® (OIA) members. For more information about becoming an OIA member, visit outdoorindustry.org/join or contact Ingrid Malmberg and the OIA membership team at 303.444.3353.
OIA VantagePoint is the first and only full market point-of-sale data platform built specifically for the outdoor industry. OIA VantagePoint monthly trend reports provide the broadest and most timely view of outdoor product sales available. Category reports are available at no charge to Outdoor Industry Association members and provide comprehensive visibility into the outdoor marketplace by tracking weekly point-of-sale data from more than 10,000 retail doors and websites that carry outdoor products, including nearly 450 outdoor specialty locations. It is the broadest view of both brick-and-mortar and Internet sales of outdoor products available in the market. In-depth sales information is available online within four days of the prior-week close — a competitive advantage for businesses, who can shift critical resources and react quickly to ever-changing consumer preferences.
Outdoor Industry Association
Based in Boulder, CO, with offices in Washington, D.C., Outdoor Industry Association is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, visit outdoorindustry.org or call 303.444.3353.
The SportsOneSource Group
The SportsOneSource Group is a full service market research company delivering solutions through consumer insight research, retail insight research and retail point-of-sale trending and analysis. The company provides the most reliable, timely and comprehensive sports and outdoor industry information available in the market today. SportScanInfo is a SportsOneSource technology platform developed to compile, aggregate and disseminate aggregated retail point-of-sale information. SportsOneSource also publishes the Sports Executive Weekly and The B.O.S.S. Report executive newsletters, along with the SGB and SGB Performance print publications and their related online, email and digital products. For more information about The SportsOneSource Group call 303.987.3450 or go to SportsOneSource.com.
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