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Outdoor Industry Association’s (OIA) Outdoor University Will Offer Robust Education at Outdoor Retailer Summer Market

June 12, 2018

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Cody Wertz 

Freestone Strategies, LLC
(303) 518-2112 


Outdoor Industry Association’s (OIA) Outdoor University Will Offer Robust Education at Outdoor Retailer Summer Market 

OIA, the title sponsor and education provider of Outdoor Retailer, has packed lineup of Outdoor University education free to all attendees. 

BOULDER, Colo.  (June 12, 2018) —Outdoor Industry Association (OIA), the nonprofit trade association for the outdoor industry, released today the Outdoor University education schedule for Outdoor Retailer Summer Market. Outdoor University session topics include increasing youth participation, water conservation policy, sustainable business innovation and marketing, design and sales trends.  

 “Now, more than ever, it’s vital that the outdoor industry come together as a force and take advantage of our impressive and unique power to create healthy economies and healthy communities,” said Amy Roberts, OIA’s executive director. “The first step in harnessing that power is gaining the knowledge necessary to move forward with purpose and conviction. I hope all Outdoor Retailer Summer Market attendees will come to our free Outdoor University education sessions. The programming is designed to give everyone in the industry the insight we need to thrive in business while improving communities and peoples’ lives through outdoor recreation.” 


Key Outdoor University sessions include the following:  

OIA Industry Breakfast  

An Outdoor Industry Call to Action: All Americans Deserve the Outdoors 

Day 1, July 23, 7:00 – 8:45 a.m., Hyatt Regency Denver at Colorado Convention Center 

It is imperative that the outdoor industry leads the movement to get all Americans outside in a way that mirrors the demographics of our country. From the science behind why humans need the outdoors for their health to the proven community benefits, the Industry Breakfast will inspire and bring to life stories of people who are making meaningful change.  

Florence Williams, Outside Magazine contributing editor and author of “The Nature Fix,” uses scientific investigation to uncover the powers of the natural world to improve health, promote innovation and, ultimately, strengthen our relationships. Yesica Chavez, Children and Nature Network natural leader and youth ambassador for the Colorado Outdoor Recreation Industry Office, will bring the science into real-life action through the Montbello neighborhood case study. She will be joined by kids from Denver’s Montbello neighborhood, GO WILD Northeast Metro and Environmental Learning for Kids.  


OIA Industry Lunches 

Day 1-3, 12:00 – 1:30 p.m., Embassy Suites by Hilton Denver Downtown Convention Center 

The State of Sustainability in the Outdoor Industry  

Day 1, Monday, July 23  

For over 11 years, outdoor industry companies have been working together on identifying and scaling the best environmental and social responsibility practices in the supply chain, cementing the industry as a leader in sustainable business. Join us for a look at the state of sustainability in the outdoor industry. This first-ever report establishes a baseline for companies to better understand and address sustainability in their supply chains. Click here for full details. 

A River Runs Through It: Why the Future of the Outdoor Industry Depends on Water 

Day 2, Tuesday, July 24

Join Outdoor Industry Association, The Nature Conservancy, Business for Water Stewardship and our panel of water experts for a discussion about how climate change, drought, water quality and the health of our rivers and waterways may determine the future of the outdoor industry. Click here for full details. 

Does Your Brand Stand for Something? Navigating Brand Advocacy in Today’s Environment  

Day 3, Wednesday, July 25 

Does your brand stand for something or nothing at all? Come for the free lunch and stay to learn from the industry’s most successful advocates about aligning your brand values with important community and political issues. Click here for full details. 

Click here to see the full lineup of OIA Outdoor University education. 

About Outdoor Industry Association 

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA unites and serves over 1300 manufacturer, supplier, sales representative, and retailer members through its focus on trade and recreation policy, sustainable business innovation and outdoor participation. For more information, visit or call 303.444.3353. 

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