Outdoor Industry Association Diversifies and Upgrades Membership Benefits for 2017

February 8, 2017

Media Contact

FOR IMMEDIATE RELEASE 

 

Contact: 

Gareth Martins 

Outdoor Industry Association 
(303) 327-3539 
gmartins@outdoorindustry.org 

BOULDER, Colo.

OIA membership dues save you money and help drive the industry forward in public policy, sustainable business innovation and outdoor participation Culminating months of listening to and learning from long-term, new and prospective members, Outdoor Industry Association (OIA) is proud to announce a new suite of member benefits designed to provide greater value to all categories of our membership. OIA offers a collaborative community, whether members are engaging in advocacy, driving sustainable business solutions, increasing outdoor participation or leveraging business savings. As the trade association and catalyst for meaningful change for the outdoor industry, OIA members are afforded opportunities to convene and collaborate with a like-minded and growing community of outdoor brands, retailers and associates. “From our research and conversations, we learned that the industry wants OIA to think big and to inspire, to be innovative and to push boundaries for our members,” said Amy Roberts, OIA executive director. “Part of fulfilling that high expectation is to provide a holistic membership that includes advocacy work as well as business offerings. For our members, we’ve curated an array of practical cost-savings partnerships to ease everyday operations so our members can focus on achieving their highest goals.” In addition to many long-standing, valuable partnerships that offer members exclusive discounts and business savings like Outdoor Retailer booth savingsUPSYRC and Outdoor Sports Insurance, OIA is pleased to announce several new vendor partnerships in 2017. OIA has assembled more than 20 best-in-class vendor partners to offer special preferred pricing on goods and services that can save members $100,000 annually. From credit card processing to digital marketing and promoting local retailers, OIA is now offering savings in a wide array of services in the following categories:

  • Finance and Operations
  • Marketing and Sales
  • Research
  • Rep Associations
  • Trade Show

View all of OIA’s business savings partnerships. “Apogee couldn’t be more excited to support the members of OIA with a nimble, high performance solution for their digital customer acquisition and online sales goals,” says Kate VanHee, director of revenue and co-founder of Apogee. “We aspire to grow the businesses of online retail while providing strategic value for OIA members. We are thrilled to be aligned with an organization like OIA who emulates the spirit of sustainability and advocacy within the outdoor industry.” Becoming a part of OIA means claiming a seat behind the steering wheel to help drive meaningful action. OIA members join a group of global sustainability leaders. They are actively—not passively—communicating with elected officials to create common sense recreation and trade policy. And they’re passing their love of the outdoors onto the next generation through tangible and scalable programming. Additionally, OIA members have access to the following benefits: Events and Education: In 2017, OIA is partnering with Grassroots Outdoor Alliance, Outdoor Retailer, BrandLive, regional rep associations, NPD and a host of expert speakers and panelists to deliver pertinent, engaging and timely education experiences. Research: Reports like ConsumerVue, Outdoor Participation and the Outdoor Recreation Economy provide data that help move business forward and create powerful political influence for the outdoor industry. The Skip Yowell Future Leadership Academy: Designed to prepare, unite and amplify the voice of future outdoor industry leaders. Participants receive personal and professional development, industry education, leadership training and mentoring. Sponsorship: OIA promotes 13 events throughout the year, including Capitol Summit, the Sustainability Insights Conference, Industry Breakfast at Outdoor Retailer and the Outdoor Foundation’s Outsiders Ball. OIA members receive special consideration for event sponsorship. Membership Directory: A member-only directory lists all OIA member company names, websites and general information. Brand Recognition: Members can post press releases in our news section, one of the most visited sections on the OIA website. Join Today OIA is waiving its 20 percent new member initiation fee through February. Join now to take advantage of this limited offer.  For more information on OIA Membership, please reach out to our membership team or download our membership booklet to learn more.   Outdoor Industry Association Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA unites and serves over 1,200 manufacturer, supplier, sales representative and retailer members through its focus on trade and recreation policy, sustainable business innovation and outdoor participation. For more information, visit outdoorindustry.org or call 303.444.3353.