Back to Press Releases

Outdoor Industry Association Commends Utah for Deepening Investment in Outdoor Recreation

July 18, 2013

Media Contact

I Ling Thompson
Vice President of Marketing & Communications
Outdoor Industry Association

Boulder, Colo.

Outdoor Industry Association Commends Utah for Deepening Investment in Outdoor Recreation

Outdoor Industry Association (OIA) commends the state of Utah for the appointment of Brad Peterson to be the first director of the Utah Office of Outdoor Recreation. Peterson’s appointment is a significant step forward for outdoor recreation in Utah, marking a meaningful milestone towards Gov. Herbert’s Outdoor Recreation Vision.

“Outdoor recreation is an untapped economic opportunity that can benefit every state in the nation,” said Kirk Bailey, Vice President of Government Affairs for Outdoor Industry Association. “We are pleased that the Governor is continuing to invest in Utah’s future with this appointment. Peterson has impressive business and outdoor credentials, and the industry looks forward to working openly and collaboratively with him and Utah leadership to ensure that Utah’s natural resources are managed in a balanced way.”

The nation’s network of public lands and waters are the very foundation of the $646 billion outdoor recreation industry. In Utah, outdoor recreation generates $12 billion in spending, 122,400 jobs and produces $856 million in state and local tax revenue. Salt Lake City is also home to Outdoor Retailer, the largest outdoor products trades how in the nation.

About Outdoor Industry Association
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA supports the growth and success of more than 4,000 manufacturers, distributors, suppliers, sales representatives and retailers of outdoor recreation apparel, footwear, equipment and services. For more information, go to or call 303.444.3353.