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Outdoor Industry Association Applauds Maine Hiring a Director for New State Office of Outdoor Recreation

October 10, 2018

Media Contact

Cody Wertz
Freestone Strategies

Director Carolann Ouellette brings deep roots and experience in Maine’s outdoor recreation, tourism industries

BOULDER, Colo. – October 10, 2018 – Outdoor Industry Association (OIA) today applauded the state of Maine for hiring a director for its new, but for now temporary, State Office of Outdoor Recreation. Carolann Ouellette is the perfect fit for this office, having led Maine’s Office of Tourism and also running Maine Huts and Trails, a series of backcountry hiking trails and eco-lodges.
“We are thrilled to hear that Maine is taking steps toward the creation of the country’s newest Office of Outdoor Recreation to bolster the state’s $8.2 billion outdoor recreation economy and the 76,000 jobs it supports,” said David Weinstein, state and local policy director at OIA. “The outdoor recreation economy is a growing industry accounting for 2.2 percent of our nation’s GDP, outpacing many other traditional sectors – under Carolann’s tutelage, the creation of a permanent office will only help to further harness Maine’s outdoor recreation economy potential. We look forward to working with her.”
OIA has already worked with and helped create offices of outdoor recreation in Utah, Colorado and nine other states that have successfully leveraged tourism, outdoor recreation and thriving outdoor recreation economies.


About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA unites and serves 1300 manufacturer, supplier, sales representative and retailer members through its focus on trade and recreation policy, sustainable business innovation and outdoor participation. For more information, visit