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Outdoor Industry Association Announces RISE Event at Outdoor Retailer Summer Market on August 2

June 23, 2016

Media Contact

Todd Walton                                                                
Outdoor Industry Association
(303) 444-3353

Boulder, CO

Outdoor Industry Association Announces RISE Event at Outdoor Retailer Summer Market on August 2

Program to provide specialty retailers with tailored education during the Outdoor Retailer Summer Market trade show

(Boulder, Colo.) June 23, 2016 – Outdoor Industry Association (OIA), the trade association and voice for the outdoor recreation industry, is excited to announce that registration for RISE: Retail Inspired Specialty Excellence is now open. Hosted by OIA, Grassroots Outdoor Alliance and Outdoor Retailer, the program will provide educational programming for specialty retailers during this summer’s Outdoor Retailer Summer Market.

RISE will bring together the community of specialty retailers from across the outdoor industry for an afternoon of networking and informational presentations from industry thought leaders to help specialty retailers navigate the shifting marketplace. The event will host author and USA Today columnist, Rhonda Abrams, who is recognized as one of the nation’s foremost experts on entrepreneurship and business planning.

“The opportunity to share and learn from other specialty retail owners brings perspective that is not available anywhere else,” explains David Leinweber, owner of Angler’s Covey in Colorado Springs, Colorado.

RISE will be held at the Gallivan Center (239 S. Main Street, Salt Lake City, Utah) on Tuesday, August 2, starting at 2:00 pm. Space is limited, and the deadline to register is Friday, July 29. For more information and to register for RISE, go to the RISE page on the OIA site.

RISE Schedule (Tuesday, August 2, 2016)

2:00 p.m. – RISE Kickoff

2:15 p.m. – Surviving Retail: Strategies for your Toolbox – Speaker: Rhonda Abrams, (full description here)

3:30 p.m. – Networking Break

3:45 p.m. – How MAP Impacts Your Retail Marketing Efforts – Speaker: Channel IQ

5:00 p.m. – Cocktail Happy Hour & Networking

6:00 p.m. – RISE Closing and Outsiders Ball (RISE attendees receive a free entrance to a fun night that celebrates the industry’s efforts to get young people outside.)

Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry and the title sponsor of Outdoor Retailer. OIA unites and serves over 1200 manufacturer, supplier, sales representative and retailer members through its focus on trade and recreation policy, sustainable business, market & consumer insights and industry trends. For more information, visit or call 303.444.3353.


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