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Outbound Collective Welcomes Eddie Bauer as a Partner with a Shared Purpose

January 29, 2021

Media Contact

Julie Atherton
JAM Collective

Today, the Outbound Collective announced a new outdoor industry partnership with Eddie Bauer. The Bellevue, Washington-based retailer has signed on as the official 2021 Adventure Outfitter of the Outbound Collective.

“At the Outbound Collective, we’re building an outdoor community where everyone feels welcome, represented, and empowered to live healthier lives through the pursuit of everyday adventures,” said Brian Heifferon, CEO and co-founder of the Outbound Collective. “To realize this ambitious vision for a better outdoors, we need to find like-minded partners within the industry who share our purpose and values. Eddie Bauer is the perfect partner.”

Through the partnership, the two companies will further empower, inspire, and outfit their respective communities and accelerate their joint goals of building a more inclusive space in the outdoors. Eddie Bauer is already a key partner in the Collective’s #EveryoneOutside Film Series and Writers Residency Program for Underrepresented Storytellers. The renewed partnership will expand to include product collaborations, guide and athlete contributions, user engagement rewards, and exclusive perks for Outbound Collective PRO members and Community Partners. 

From designing the first patented down jacket in America to outfitting the first American ascent of Mt. Everest, Eddie Bauer brings more than 100 years of inspiration, innovation, and exploration to the Outbound Collective’s community. As the Eddie Bauer team looks ahead to the next 100 years, they want to bring the benefits of the outdoors to all communities, particularly those who have been underrepresented in the outdoor industry. In acknowledgement that outdoor spaces have not always been a welcoming place for all, Eddie Bauer has committed to helping change that. Read here about the steps they’ve taken as an organization to move forward and ensure all people feel invited, accepted, and validated in their full range of outdoor experiences.

Heifferon added, “We’re excited to partner with a team and community we share so much in common with.”


Launched in 2013, the Outbound Collective is a website, iOS and Android app dedicated to helping travelers find local adventures, tours, and lodging options around the globe. The Outbound Collective helps its 15 million website users and 850,000 social media followers find the best spots to hike, camp, chill, and more – all with a simple interface, incredible photography, inspirational destination guides, how-to’s and stories. To learn more, visit. and follow them on Instagram, Facebook, Pinterest and Twitter