AMHERST, Mass. – OrthoLite®, the global leader of branded, high-performance, sustainable and comfort footwear solutions, announces Marc Kronenberg as Development and Commercialization Director for OrthoLite Cirql™. The world’s first traditional plastics-free, recyclable, biodegradable and industrially compostable foam technology for footwear, OrthoLite Cirql is a patented footwear solution that enables true circularity for brands and factories.
Kronenberg joins the OrthoLite Cirql team with more than two decades of experience in global footwear manufacturing led by his expertise in mechanical engineering, design and systematic innovation. He will be based in Ho Chi Minh City, Vietnam, at the headquarters of OrthoLite Cirql.
“It’s an honor to welcome Marc to the leadership team at OrthoLite Cirql during a tipping-point moment,” said Glenn Barrett, founder and CEO of OrthoLite. “Marc’s depth of manufacturing and business experience, coupled with his passion for bringing disruptive new products in sports and lifestyle to market, will drive successful commercialization of our incredibly innovative OrthoLite Cirql materials. We’re all very excited to realize our vision of scaling true circular footwear solutions.”
Kronenberg joins OrthoLite’s expanding global team of footwear innovators committed to bringing OrthoLite Cirql to market with OrthoLite’s 500 global footwear brand partners.
As the Development and Commercialization Director for OrthoLite Cirql, Kronenberg will support the commercialization of Cirql innovations by leading polymer formulations, processing and tooling. He will work closely with the OrthoLite Cirql innovation team and suppliers – from raw material to production – ensuring production and customer needs are met.
“I’m proud to join the collective group of smart, hardworking individuals comprising OrthoLite Cirql, who share my values in ushering breakthrough materials and technology to do good for the Earth,” said Kronenberg. “The OrthoLite Cirql facilities are world-class and working with the leaders on the OrthoLite team as we commercialize incredible innovations for footwear is very inspiring. Together, we are relentless in our pursuit of bringing our vision of a less impactful future for the footwear industry to reality for our 500 global footwear brand partners.”
The addition of Kronenberg follows the most recent leadership hire of Juan Cutina as Sales Director of OrthoLite Cirql.
OrthoLite has secured patents to protect the credibility of its innovation and its brand and factory partners in the global movement toward a circular economy. For additional information on OrthoLite, please visit ortholite.com. For more information on OrthoLite Cirql, visit OrtholiteCirql.com.
OrthoLite is the world’s leading supplier of open-cell foam technology, and the innovator and creator of OrthoLite Cirql™, the patented, revolutionary alternative to conventional plastics that provides footwear brands and their factory partners with the most sustainable, circular choice in materials. OrthoLite’s innovative footwear solutions are available to brands that share a vision for the future of sustainable footwear. Currently OrthoLite is found in more than 550 million shoes across all categories each year from brands such as Adidas, Altra, Asics, Brooks, Clarks, Converse, Danner, ECCO, Fendi, HOKA, Hugo Boss, Justin, New Balance, On, Reebok, Rothy’s, Salomon, Skechers, The North Face, Timberland, Toms, Under Armour, and Vans.
OrthoLite has a long-standing history of meaningful partnerships and sponsorships that demonstrate a dedicated commitment to supporting its customers, consumers, brand partners and the footwear industry. OrthoLite is the Official Insole sponsor of the New York Yankees, and strong supporter of the Two Ten Foundation. Stay up to date with company news by visiting OrthoLite.com and OrthoLiteCirql.com, and following OrthoLite on Facebook, Instagram, Twitter and LinkedIn. To learn more about the benefits of OrthoLite, visit www.ortholite.com.