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OIA Announces Board of Directors Election Results

June 14, 2021

Media Contact

Karen McNamee
Outdoor Industry Association

BOULDER, Colo. (June 14, 2021) — The Outdoor Industry Association (OIA) Board of Directors annual election ended on May 28, 2021, with the association’s membership electing two new and three returning board members.

The two new directors – Toad&Co CMO Sarah Matt and Merrell CMO Janice Tennant – will begin their three-year terms in July, taking their seats at the summer board meeting. “The new directors will help guide the association to navigate the changing needs and challenges facing the industry,” stated OIA Executive Director Lise Aangeenbrug, “and into a future with thriving outdoor businesses, thriving outdoor communities and a thriving planet.”

The three returning directors will commence their second elected three-year terms at the July board meeting: BioLite CEO and Co-founder Jonathan Cedar, Helen of Troy SVP Marketing Phyllis Grove, and Patagonia VP of Global Wholesale Bruce Old.

Moving off the board following the July meeting are Outdoor Afro Founder & CEO Rue Mapp, following six years of service, and Grassroots Outdoor Alliance Director of Retailer Membership & Education Dana Howe, following three years of service.

“The exiting directors represent unique and respected business voices and have provided the board with valuable perspective and insights,” remarked Aangeenbrug, “and we thank them for their contributions and committed service.”

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About the Outdoor Industry Association

Located in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is the leading trade association for the outdoor industry. OIA unites and serves 900 manufacturer, supplier, sales representative and retailer members through its focus on trade and recreation policy, sustainable business innovation and outdoor participation. For more information, visit