Oboz to plant two trees for every boot tried on at participating stores.
Oboz, the ‘True to the Trail®’ footwear brand, has been planting a tree for each pair of boots it has sold since 2007. To date, the Bozeman, MT-based brand has planted over 3.5 million trees through its partnership with Trees for the Future. This month, Oboz will plant two trees for every pair of boots tried on, and three trees total for every boot tried on and sold at participating dealers. Oboz will also plant an additional two trees for every boot sold at Obozfootwear.com through April 30, 2021.
“We are firm believers that we should celebrate and take care of our earth everyday, not just on April 22nd,” said Rich Hohne, Director of Brand + Consumer Experience. “We’ve been planting a tree for every pair sold before it was en vogue and with our dealers’ help, we hope to eclipse the 4-million-tree mark by early summer.”
Last year, Oboz expanded its partnership with Trees for the Future (www.trees.org) with the Tabora Forest Garden Project in Tanzania, Africa. The four-year project strategically plants specific types of trees that can positively change families’ lives. These “Forest Gardens” consist of thousands of trees that provide families with food sources, livestock feed, products to sell and, on average, increase annual incomes by 400% over four years.
To learn more about and keep up to date on the Tabora Forest Garden Project and find an Oboz retailer participating in the Two More Trees program for the month of April, visit https://obozfootwear.com/en-us/two-more-trees.
About Oboz Footwear
Founded in 2007, Oboz Footwear builds ‘True to the Trail®’ outdoor footwear inspired by the vast 18-million-acre Greater Yellowstone Ecosystem surrounding the company’s Bozeman, Montana home. This rugged wilderness inspires Oboz to build shoes and boots that deliver unmatched fit, unrivaled feel and exceptional performance on any trail, anywhere. Oboz plants a tree for every pair of shoes sold. For more information, visit https://www.obozfootwear.com.