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Nutcase Helmets Announces Retail Partnership With NetRush

March 17, 2016

Media Contact, Inc.
Clayton Truscott

Portland, Oregon

Nutcase Helmets, the original designers of lifestyle helmets, recently announced its partnership with NetRush of Vancouver, WA, a retail specialist that will manage and distribute their full line of helmets on the Amazon marketplace.  

Since launching in 2006, Nutcase Helmets has established an international following on the strength of its reliable and creatively designed helmets that reflect the lifestyles of its core customer base in biking and skating. The Portland based company began a retail partnership with NetRush to ensure its identity, Minimum Advertised Price policy (MAP) and values are consistently represented through all listings available on Amazon. 

“Nutcase, Inc., is excited to be partnering with NetRush as our exclusive seller on Amazon. We sought NetRush, because brand integrity is as important to them as it is for Nutcase,” said Chris Streight, National Sales Director for Nutcase. “Our goal for this partnership is to restrict unauthorized sellers and continue supporting those businesses that work hard, like we do, at maintaining fair margins and honoring MAP & MSRP on their own websites.” 

With over 10 years of Amazon success to draw from, NetRush has proven itself an effective ally to brands wanting control of their assets online, while simultaneously driving sales growth. The addition of Nutcase Helmets adds to NetRush’s growing list of partnerships with premium brands. “Nutcase epitomises the ingenuity, passion and creativity of brands in the Pacific Northwest,” said Brian Gonsalves, NetRush CEO. “We’re looking forward to working with them and adding to the growth of a company that we respect and resonate with.”

About Nutcase, Inc. 

Nutcase Helmets are the original designers of lifestyle helmets for people who love to bike, skate, snowboard, ski, kayak, motorcycle and more. Founded on the belief that not all helmets have to look serious to be serious, each helmet meets the appropriate safety standard in its class while maintaining a vibrancy that the market was lacking at inception. The company has more than 600 dealers nationwide plus retailers in over 30 countries worldwide.

About, Inc. 

NetRush is an online retailer that partners with premium brands to control and optimize their brand on the Amazon Marketplace. As an industry expert with 10 years of experience, NetRush works to elevate the message and positioning of its premium-brand partners, improving sales performance and revenue across all retail channels.