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New for Spring 13, Lafuma Sleeping Bags Designed in US

For Immediate Release

Maro LaBlance
Lafuma
maro@lafumausa.com
303.527.1460 x11

Lafayette, CO — Jun 20, 2012

Lafayette, CO (June 20, 2012) – Lafuma, the French based manufacturer of lightweight, compressible sleeping bags, is set to launch new collection, the first that has been entirely designed in the US, at summer OR.

Last season marked the first year Lafuma began to integrate designs from the US into the international sleeping bag collection, by commissioning the design services of Jason Belaire, owner and head designer of ENFOQUE Design, in Denver, CO, for six synthetic sleeping bags.  Shortly thereafter, the brand made the decision to move all design to the US, with the overall goal of providing retailers with a streamlined, comprehensive collection, that remained true to the Lafuma DNA – sleeping bags that are lightweight, compressible, feature-rich, and affordable.

“When design was being done both in the US and in France, the result was a disjointed collection,” said Belaire of the challenge. “There were holes, and specific needs were being missed.  We listened to dealers, evaluated the marketplace, and regrouped.  I really think retailers and their customers will love the new Lafuma offering.”

Lafuma’s new SS13 collection is divided into three categories: lightweight down, with temperature ratings from 30-40 degrees; lightweight synthetic, with temperature ratings from 20-45 degrees; and synthetic family camping, with temperature ratings from 20-40 degrees.  All 23 sleeping bags in the collection use the EN rating system.

“We’ve also added a segment to the Lafuma collection called the Tour de Mont Blanc (TMB),” Linda Greene, Brand Manager said, “which is geared towards the car camping audience, who also want technical features like draft tubes, shoulder collars, and a lofty bag that will still compress down if they want to do a weekend backpacking trip.”                

For more information or to schedule an appointment, please contact Maro LaBlance, at maro@lafumausa.com.

About Lafuma
Founded by French brothers Victor, Alfred and Gabriel Lafuma in 1930, Lafuma has a rich history in designing and developing a wide range of outdoor products, serving the needs of all those who enjoy spending time in the outdoors.    

Originators of the zero-gravity recliner, Lafuma now offers a full range of high-quality, innovative and modern outdoor chairs for the campsite, patio, pool, or beach.  For those who enjoy sleeping outdoors, Lafuma is known for developing lightweight, compressible sleeping bags, at an affordable price.   

Lafuma is considered a leader in corporate environmental responsibility, continually evaluating and improving its processes to impact the environment less.  From solar powered plants, to organization of clean-ups to selection of raw materials in product development, Lafuma takes environmental responsibility very seriously, and considers environmental impact in all related decisions made.

With headquarters in Anneyron, France, Lafuma is found in more than 60 countries around the world, from Europe and the Middle East, to the Americas and Asia, to Oceania.