Mountain Mama Teams with Mad Rock on First Maternity Harness

For Immediate Release

Aubrey Volger
Verde PR & Consulting
aubrey@verdepr.com
970-259-3555

Ontario, California — Aug 8, 2012

Mountain Mama and Mad Rock Climbing unveiled the world’s first harness for pregnant climbers at Outdoor Retailer Summer Market 2012

Called Mountain Mama by Mad Rock, the full-body adjustable harness was created with an eye for comfort and safety. 

The innovative molded padded leg loops are combined with an “X”-Strap design at mid-back that supports and cradles the torso with wide, flexible webbing. An open design through the midsection accommodates a growing belly without bunching or squeezing, while side webbing connects low and away from the chest to allow a full-range of arm motion. 

Fully adjustable shoulder straps and leg loops ensure a precise fit, and tie-in at the sternum keeps everything upright. Flexible equipment loops at the sides keep gear at easy reach.

MSRP: $120

About Mad Rock: Mad Rock began in 2002 as a small, climber owned and operated company that made innovative, highly technical and affordable rock climbing shoes. After many years and over a million pairs later, they still use the latest materials and technology to meet consumer demands while maintaining the high quality and innovative products that have put us on the map and in the packs of climbers around the world.

About Mountain Mama: Mountain Mama is the brainchild of Teresa Delfín, an active mom and 18-year veteran of the outdoor industry with a Ph.D. from Stanford. She has trekked the Inca Trail twice, climbed 19,000-foot mountains and won the Panamanian National Bouldering Competition. Located in the foothills of southern California’s San Gabriel Mountains, the company designs and manufactures all its knit products within a 20-mile radius. Mountain Mama produces comfortable performance apparel for swimming, hiking, climbing, yoga and more – all designed to accommodate pregnancy and beyond.