Mountain Mama Partners with Outdoor Industries Women’s Coalition at ORSM

For Immediate Release

Verde PR & Consulting
Aubrey Volger
970.259.3555
aubrey@verdepr.com

Ontario, California — Jul 31, 2012

Mountain Mama is proud to sponsor two events benefiting the Outdoor Industries Women’s Coalition this summer at the Outdoor Retailer Summer Market in Salt Lake City, UT. 

“OIWC is thrilled to be partnering with Mountain Mama at Summer Outdoor Retailer,” says Hillary Harding, OIWC Development Director.  “As a women’s organization, we love partnering to raise awareness of our cause, and when we can partner with an organization so focused on helping and supporting women, it feels like a perfect fit.”

The events begin with a book signing by Helen Olsson on Saturday, August 4, from 1:30 – 2:00pm at Mountain Mama’s booth (BR436). Olsson will sign copies of her book, The Down and Dirty Guide to Camping with Kids.  A $5 donation for each signed copy will benefit the OIWC.

After that, Olsson and Mountain Mama will migrate to the Climbing Zone where Climbing Magazine will host the ‘Big Belly Bouldering’ contest.  From 2:00-3:00pm, participants can test their “pregnant” climbing skills by strapping on a baby bump and Mountain mama’s new Maternity Climbing Harness by Mad Rock.  Prizes will be given and Olsson will sign more copies of her book…again, with proceeds going to the OIWC.  Climbing contestants are encouraged to sign up prior to the event at either Mountain Mama’s booth or the Climbing Zone.

About OIWC:
Outdoor Industries Women’s Coalition (OIWC), a 501(c) 3 non-profit organization, is a membership community of professionals in the outdoor, bike and snowsports industries.  OIWC is focused on providing power, influence, professional development and opportunity in the outdoor related businesses and to generate champions to inspire other women.  To learn more about the OIWC, please visit www.oiwc.org.

About Mountain Mama:

Mountain Mama produces comfortable performance apparel for swimming, hiking, climbing, yoga and more – all designed to accommodate pregnancy and beyond. The brainchild of Teresa Delfín, an active mom and 18-year veteran of the outdoor industry with a Ph.D. from Stanford, Mountain Mama manufactures most of its products within a 20-mile radius of its HQ at the foot of California’s San Gabriel Mountains.